Laundry Care in Denmark
Euromonitor International's Laundry Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 41 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive value growth in 2008
Premiumisation driving value sales
Fragmented marketplace
Supermarkets/hypermarkets dominate distribution
Negative value growth forecasted
KEY TRENDS AND DEVELOPMENTS
Economic turmoil high on the agenda
Private label growth
Eco-sustainability important for Danish consumers
Dishwasher and washing machine penetration
Strong consumer interest in allergy-sensitive products
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
BORUP KEMI I/S - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Borup Kemi I/S: Key Facts
Summary 3 Borup Kemi I/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Borup Kemi I/S: Competitive Position 2008
DANLIND A/S - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Danlind A/S: Key Facts
Summary 6 Danlind A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Danlind A/S: Competitive Position 2008
KAVLI A/S, O - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 O Kavli A/S: Key Facts
Summary 9 O Kavli A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 O Kavli A/S: Competitive Position 2008
NORDISK PARFUMERIVAREFABRIK (NOPA) A/S - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nordisk Parfumerivarefabrik A/S: Key Facts
Summary 12 Nordisk Parfumerivarefabrik A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
STERLING POLISH CO A/S - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sterling Polish Company A/S: Key Facts
Summary 14 Sterling Polish Company A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Sterling Polish Company A/S: Competitive Position 2008
LAUNDRY CARE IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2003-2008
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 19 Laundry Care Company Shares 2004-2008
Table 20 Laundry Care Brand Shares 2005-2008
Table 21 Laundry Detergents Company Shares 2004-2008
Table 22 Laundry Detergents Brand Shares 2005-2008
Table 23 Laundry Aids Company Shares 2004-2008
Table 24 Laundry Aids Brand Shares 2005-2008
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013