Laundry Care in Denmark
Euromonitor International's Laundry Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 41 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Market growth for household care in Denmark
Growth in disposable income boosts sales of premium products
Multinationals dominate the competitive landscape
Supermarkets/hypermarkets remains the most important distribution channel
Negative value growth forecast
KEY TRENDS AND DEVELOPMENTS
Growth in disposable income is lowering price-sensitivity
Retailer consolidation
Growth in the number of single households
Dishwasher and washing machine penetration
Strong consumer interest in allergy-sensitive products
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
BORUP KEMI I/S - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Borup Kemi I/S: Key Facts
Summary 3 Borup Kemi I/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Borup Kemi I/S: Competitive Position 2007
DANLIND A/S - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Danlind A/S: Key Facts
Summary 6 Danlind A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Danlind A/S: Competitive Position 2007
NORDISK PARFUMERIVAREFABRIK (NOPA) A/S - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nordisk Parfumerivarefabrik A/S: Key Facts
Summary 9 Nordisk Parfumerivarefabrik A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
O KAVLI NORGE AS - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 10 O Kavli Norge A/S: Key Facts
Summary 11 O Kavli Norge A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 11 O Kavli Norge A/S: Competitive Position 2007
STERLING POLISH CO A/S - HOUSEHOLD CARE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sterling Polish Co A/S: Key Facts
Summary 13 Sterling Polish Co A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 12 Sterling Polish Co A/S: Competitive Position 2007
LAUNDRY CARE IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 14 Sales of Laundry Care by Subsector: Value 2002-2007
Table 15 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 16 Sales of Laundry Detergents by Type: Value 2002-2007
Table 17 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 19 Sales of Laundry Aids by Type: Value 2002-2007
Table 20 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 21 Laundry Care Company Shares 2003-2007
Table 22 Laundry Care Brand Shares 2004-2007
Table 23 Laundry Detergents Company Shares 2003-2007
Table 24 Laundry Detergents Brand Shares 2004-2007
Table 25 Laundry Aids Company Shares 2003-2007
Table 26 Laundry Aids Brand Shares 2004-2007
Table 27 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 28 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012