Laundry Care in Egypt
Euromonitor International's Laundry Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 42 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Value Sales of Household Care Products Register Strong Growth
Polishes Sees the Most Dynamic Value Sales Growth due to the Dusty Climate
Port-Said Detergents and Procter & Gamble Egypt Lead a Highly Fragmented Market
Supermarkets/Hypermarkets has the Highest Proportion of Household Care Sales
Growth is Expected to Continue During the Forecast Period
KEY TRENDS AND DEVELOPMENTS
Positive Economic Environment Drives Performance of Household Care Products
Increasing Number of Retail Outlets has a Positive Impact on Sales
Private Label Continues its Development
New Product Development and Increased Marketing Support Stimulate Growth
Pollution and a Dusty Environment Accelerate Demand for Specific Products
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 8 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
ALEXANDRIA DETERGENTS & CHEMICALS CO SAE - HOUSEHOLD CARE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alexandria Detergents & Chemicals Co SAE: Key Facts
Summary 3 Alexandria Detergents & Chemicals Co SAE: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Alexandria Detergents & Chemicals Co SAE: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Alexandria Detergents & Chemicals Co SAE: Competitive Position 2008
HOME CARE CO FOR CHEMICAL INDUSTRIES - HOUSEHOLD CARE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Home Care Co for Chemical Industries: Key Facts
Summary 7 Home Care Co for Chemical Industries: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Home Care Co for Chemical Industries: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Home Care Co for Chemical Industries: Competitive Position 2008
KAMENA PRODUCTS CORP - HOUSEHOLD CARE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Kamena Products Corp: Key Facts
Summary 11 Kamena Products Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Kamena Products Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Kamena Products Corp: Competitive Position 2008
MISR DETERGENTS & CHEMICALS CO - HOUSEHOLD CARE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Misr Detergents & Chemicals Co: Key Facts
Summary 15 Misr Detergents & Chemicals Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Misr Detergents & Chemicals Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Misr Detergents & Chemicals Co: Competitive Position 2008
LAUNDRY CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 10 Household Penetration of Washing Machines 2003-2008
SECTOR DATA
Table 11 Sales of Laundry Care by Subsector: Value 2003-2008
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 13 Sales of Laundry Detergents by Type: Value 2003-2008
Table 14 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 15 Sales of Laundry Aids by Type: Value 2003-2008
Table 16 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 17 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 18 Laundry Care Company Shares 2004-2008
Table 19 Laundry Care Brand Shares 2005-2008
Table 20 Laundry Detergents Company Shares 2004-2008
Table 21 Laundry Detergents Brand Shares 2005-2008
Table 22 Laundry Aids Company Shares 2004-2008
Table 23 Laundry Aids Brand Shares 2005-2008
Table 24 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 25 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013