Laundry Care in Egypt
Euromonitor International's Laundry Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 37 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy growth of household care
The development of the retail channel increases sales
Multinationals set trends for product and market development
Advertising is mainly the domain of large companies
Euromonitor International expects a healthy forecast in terms of sales
KEY TRENDS AND DEVELOPMENTS
Low number of households impacts sales of household care
Egyptians are not familiar with sophisticated products
High pollution and hot weather conditions increase sales to on-trade channels
Development of the retail channel plays an important role in household care
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - EGYPT
ALEXANDRIA DETERGENTS & CHEMICALS CO SAE - HOUSEHOLD CARE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Alexandria Detergents & Chemicals Co SAE: Key Facts
Summary 2 Alexandria Detergents & Chemicals Co SAE: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Alexandria Detergents & Chemicals Co SAE: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Alexandria Detergents & Chemicals Co SAE: Competitive Position 2006
KAMENA PRODUCTS CORP - HOUSEHOLD CARE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kamena Products Corp: Key Facts
Summary 6 Kamena Products Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Kamena Products Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Kamena Products Corp: Competitive Position 2006
MISR DETERGENTS & CHEMICALS CO - HOUSEHOLD CARE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Misr Detergents & Chemicals Co: Key Facts
Summary 10 Misr Detergents & Chemicals Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Misr Detergents & Chemicals Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Misr Detergents & Chemicals Co: Competitive Position 2006
LAUNDRY CARE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 10 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 11 Sales of Laundry Care by Subsector: Value 2001-2006
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 13 Sales of Laundry Detergents by Type: Value 2001-2006
Table 14 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 15 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 16 Sales of Laundry Aids by Type: Value 2001-2006
Table 17 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 18 Laundry Care Company Shares 2002-2006
Table 19 Laundry Care Brand Shares 2003-2006
Table 20 Laundry Detergents Company Shares 2002-2006
Table 21 Laundry Detergents Brand Shares 2003-2006
Table 22 Laundry Aids Company Shares 2002-2006
Table 23 Laundry Aids Brand Shares 2003-2006
Table 24 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 25 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011