Laundry Care in France
Euromonitor International's Laundry Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Private label sets the pace
Innovation stimulates purchase
Small players challenge dominant multinational companies
Supermarkets/hypermarkets dominant
Dull outlook
KEY TRENDS AND DEVELOPMENTS
“Super-Convenience” and the Possible Pleasure of Household Care
The Rise of Environmentally-Friendly Products
Private Label Dynamism
France’s Unpredictable Consumers
Competitive Environment and Shortening Product Life Cycles
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
BOLTON SOLITAIRE SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bolton Solitaire SA: Key Facts
Summary 3 Bolton Solitaire SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Bolton Solitaire SA: Competitive Position 2007
COLGATE-PALMOLIVE FRANCE SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Colgate-Palmolive France SA: Key Facts
Summary 6 Colgate-Palmolive France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Colgate-Palmolive France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Colgate-Palmolive France SA: Competitive Position 2007
EAU ÉCARLATE SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Eau Écarlate SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Eau Écarlate SA: Competitive Position 2007
HENKEL FRANCE SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Henkel France SA: Key Facts
Summary 12 Henkel France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Henkel France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Henkel France SA: Competitive Position 2007
IBA SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 IBA SA: Key Facts
Summary 16 IBA SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 IBA SA: Competitive Position 2007
NOVAMEX SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Novamex SA: Key Facts
Summary 19 Novamex SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Novamex SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Novamex SA: Competitive Position 2007
RECKITT BENCKISER FRANCE SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Reckitt Benckiser France SA: Key Facts
Summary 23 Reckitt Benckiser France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Reckitt Benckiser France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 Reckitt Benckiser France SA: Competitive Position 2007
UNILEVER FRANCE SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Unilever France SA: Key Facts
Summary 27 Unilever France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Unilever France SA: Competitive Position 2007
WERNER & MERTZ FRANCE SA - HOUSEHOLD CARE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Werner & Mertz France SA: Key Facts
Summary 30 Werner & Mertz France SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Werner & Mertz France SA: Competitive Position 2007
LAUNDRY CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Biological versus Non-biological Automatic Detergents: % Analysis 2007
Table 17 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 18 Sales of Laundry Aids by Type: Value 2002-2007
Table 19 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 20 Laundry Care Company Shares 2003-2007
Table 21 Laundry Care Brand Shares 2004-2007
Table 22 Laundry Detergents Company Shares 2003-2007
Table 23 Laundry Detergents Brand Shares 2004-2007
Table 24 Laundry Aids Company Shares 2003-2007
Table 25 Laundry Aids Brand Shares 2004-2007
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012