Laundry Care in Germany
Euromonitor International's Laundry Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 48 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Ambiguous performance of household care in Germany in 2008
Design and environmentally-friendly products are key to consumers
Multinationals lead, private label follows
Supermarkets/hypermarkets leads distribution
Further development predicted
KEY TRENDS AND DEVELOPMENTS
Growing importance of environmentally-friendly products
Consumption follows demographic trends
Consumer preference for decorative elements and pleasant fragrances
Germans look for convenient and effective products
Multinational companies lead, private label follows
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
BURNUS GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Burnus GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Burnus GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 4 Burnus GmbH: Competitive Position 2008
FIT GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fit GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Fit GmbH: Competitive Position 2008
JEYES DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Jeyes Deutschland GmbH: Key Facts
Summary 8 Jeyes Deutschland GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Jeyes Deutschland GmbH: Competitive Position 2008
JOHNSON WAX GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Johnson Wax GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Johnson Wax GmbH: Competitive Position 2008
PROCTER & GAMBLE GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Procter & Gamble GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Procter & Gamble GmbH: Competitive Position 2008
RECKITT BENCKISER DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Reckitt Benckiser Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Reckitt Benckiser Deutschland GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Reckitt Benckiser Deutschland GmbH: Competitive Position 2008
UNILEVER DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Unilever Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Unilever Deutschland GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 19 Unilever Deutschland GmbH: Competitive Position 2008
WERNER & MERTZ GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Werner & Mertz GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Werner & Mertz GmbH: Competitive Position 2008
LAUNDRY CARE IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2003-2008
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 19 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2008
Table 20 Laundry Care Company Shares 2004-2008
Table 21 Laundry Care Brand Shares 2005-2008
Table 22 Laundry Detergents Company Shares 2004-2008
Table 23 Laundry Detergents Brand Shares 2005-2008
Table 24 Laundry Aids Company Shares 2004-2008
Table 25 Laundry Aids Brand Shares 2005-2008
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013