Laundry Care in Greece
Euromonitor International's Laundry Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 41 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care shows healthy growth in current value sales in 2007
Challenging economic environment boosts demand for private label products
Multinationals retain a firm grip on the Greek household care market
Supermarkets/hypermarkets and discounters make distribution gains
Increasing maturity will hinder market development over 2007-2012
KEY TRENDS AND DEVELOPMENTS
Economic constraints and busier lifestyles fuel trend towards bulk packs
Household care players offer free gifts to gain a competitive edge
Multinationals strengthen their grip on the household care market
Demand for eco-friendly variants rises in line with environmental awareness
Younger Greek consumers are more open to change
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
EUREKA HELLAS SA - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eureka Hellas SA: Key Facts
Summary 3 Eureka Hellas SA: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Eureka Hellas SA: Competitive Position 2006
G MALIKOUTIS SA - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 G. Malikoutis SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 G. Malikoutis SA: Competitive Position 2007
GEROLIMATOS SA - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Gerolimatos SA: Key Facts
Summary 8 P. N. Gerolymatos SA
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Gerolimatos SA: Competitive Position 2007
PAPOUTSANIS SA, PD - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 PD Papoutsanis SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 PD Papoutsanis SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 PD Papoutsanis SA: Competitive Position 2007
SARANTIS SA, GR - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 GR Sarantis SA: Key Facts
Summary 14 GR Sarantis SA: Operational Indicators 2006-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 GR Sarantis SA: Competitive Position 2007
LAUNDRY CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 17 Sales of Laundry Aids by Type: Value 2002-2007
Table 18 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 19 Laundry Care Company Shares 2003-2007
Table 20 Laundry Care Brand Shares 2004-2007
Table 21 Laundry Detergents Company Shares 2003-2007
Table 22 Laundry Detergents Brand Shares 2004-2007
Table 23 Laundry Aids Company Shares 2003-2007
Table 24 Laundry Aids Brand Shares 2004-2007
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012