Laundry Care in Malaysia
Euromonitor International's Laundry Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 43 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic improvements support a positive performance for household care
Air care is the most dynamic sector as it continues to emerge from a low base
Private label products emerge in household care as larger retail chains expand
Population growth and new launches will support further positive development
KEY TRENDS AND DEVELOPMENTS
Environmentally-friendly products start to appear in household care
Packaging innovations seek to address the demand for greater convenience
Implementation of Ninth Malaysia Plan spurs manufacturers’ confidence
Private label products gain ground in household care as retail chains expand
Presence of regional brands fuels competition in Malaysian household care
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MALAYSIA
DE FREE (M) SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 De free (M) Sdn Bhd: Key Facts
Summary 2 De Free (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 De Free (M) Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 De Free (M) Sdn Bhd: Competitive Position 2006
FUMAKILLA MALAYSIA BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fumakilla (M) Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Fumakilla (M) Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Fumakilla (M) Bhd: Competitive Position 2006
GOODMAID CHEMICALS CORP SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Goodmaid Chemicals Corp Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Goodmaid Chemicals Corp Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Goodmaid Chemicals Corp Sdn Bhd: Competitive Position 2006
SUN JIANG TRADING SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sun Jiang Trading Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Sun Jiang Trading Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Sun Jiang Trading Sdn Bhd: Competitive Position 2006
UNITED DETERGENT INDUSTRIES SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 United Detergent Industries Sdn Bhd: Key Facts
Summary 15 United Detergent Industries Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 United Detergent Industries Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 United Detergent Industries Sdn Bhd: Competitive Position 2006
LAUNDRY CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011