Laundry Care in Mexico
Euromonitor International's Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 47 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
A Weakened Economy Affects the Household Care Industry
Specific-purpose Products Are on the Rise
Multipack and Co-branding Boosts Consumption
Multinationals Increase Their Scope of Distribution
Forecast Performance
KEY TRENDS AND DEVELOPMENTS
Opportunities Within the Economic Deceleration
Eco-green Manufacturers
The Sense of Smell Generates Loyalty and Makes Sales Grow
Convenience in the Cleaning Ritual
The Size of the Mexican Household Is Shrinking
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
ALEN DEL NORTE SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alen del Norte SA de CV: Key Facts
Summary 3 Alen del Norte SA de CV: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 4 Alen del Norte SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Alen del Norte SA de CV: Competitive Position 2007
COLGATE-PALMOLIVE DE MéXICO SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Colgate-Palmolive de México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Colgate-Palmolive de México SA de CV: Competitive Position 2007
EL OSO SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 El Oso SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 El Oso SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 El Oso SA de CV: Competitive Position 2007
FáBRICA DE JABóN LA CORONA SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Fábrica de Jabón La Corona SA de CV: Key Facts
Summary 12 Fábrica de Jabón La Corona SA de CV: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 13 Fábrica de Jabón La Corona SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Fábrica de Jabón La Corona SA de CV: Competitive Position 2007
HENKEL MEXICANA SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Henkel Mexicana SA de CV: Key Facts
Summary 16 Henkel Mexicana SA de CV: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 17 Henkel Mexicana SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 18 Henkel Mexicana SA de CV: Competitive Position 2007
INDUSTRIAS H24 SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Industrias H24 SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Industrias H24 SA de CV: Competitive Position 2007
LAUNDRY CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Biological versus Non-biological Automatic Detergents: % Analysis 2007
Table 17 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 18 Sales of Laundry Aids by Type: Value 2002-2007
Table 19 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 20 Laundry Care Company Shares 2003-2007
Table 21 Laundry Care Brand Shares 2004-2007
Table 22 Laundry Detergents Company Shares 2003-2007
Table 23 Laundry Detergents Brand Shares 2004-2007
Table 24 Laundry Aids Company Shares 2003-2007
Table 25 Laundry Aids Brand Shares 2004-2007
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012