Laundry Care in Norway
Euromonitor International's Laundry Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 45 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
High quality products and innovation impetus for growth
Finish back in the market with a vengeance
Incredible dominance by Lilleborg AS
Supermarkets/hypermarkets and discounters dominate
Dynamic growth in the forecast period
Increase in domestic spending power in Norway
Lilleborg AS remains firmly at the top, despite strong competition
Private label products appear more professional
Summary 1 Key Private Label Product Ranges in Norway
Consumers reluctant to try different products
Household care – only what is necessary
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - NORWAY
JENSEN & CO AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Jensen & Co AS: Key Facts
Summary 4 Jensen & Co AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Jensen & Co AS: Competitive Position 2007
KIRK AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Kirk AS: Key Facts
Summary 7 Kirk AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Kirk AS: Competitive Position 2007
KREFTING & CO AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Krefting & Co AS: Key Facts
Summary 10 Krefting & Co AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Krefting & Co AS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Krefting & Co AS: Competitive Position 2007
LILLEBORG AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Lilleborg AS: Key Facts
Summary 14 Lilleborg AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Lilleborg AS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Lilleborg AS: Competitive Position 2007
MIDELFART SONESSON AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Midelfart Sonesson AS: Key Facts
Summary 18 Midelfart Sonesson AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Midelfart Sonesson AS: Competitive Position 2007
LAUNDRY CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 17 Sales of Laundry Aids by Type: Value 2002-2007
Table 18 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 19 Laundry Care Company Shares 2003-2007
Table 20 Laundry Care Brand Shares 2004-2007
Table 21 Laundry Detergents Company Shares 2003-2007
Table 22 Laundry Detergents Brand Shares 2004-2007
Table 23 Laundry Aids Company Shares 2003-2007
Table 24 Laundry Aids Brand Shares 2004-2007
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012