Laundry Care in Poland
Euromonitor International's Laundry Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 40 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumers add more household care products to their shopping baskets
Poles put more emphasis on interiors and cleanliness
Multinational companies dominate in Poland
Supermarkets/hypermarkets and discounters grow in importance
Retail value growth is predicted
KEY TRENDS AND DEVELOPMENTS
Polish consumers are becoming more sophisticated
The share of urban households is rising
Multinationals dominate household care in Poland
Private label has bright prospects in Poland
Packaging and added-value benefits prove more attractive
“Green” products lose out to standard offerings
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
AVANTI POLSKA SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Avanti Polska Sp zoo: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Avanti Polska Sp zoo: Competitive Position 2008
GLOBAL GROUP SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Global Group Sp zoo: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Global Group Sp zoo: Competitive Position 2008
GOLD DROP SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Gold Drop Sp zoo: Key Facts
Summary 7 Gold Drop Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Gold Drop Sp zoo: Competitive Position 2008
INCO-VERITAS SA - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Inco-Veritas SA: Key Facts
Summary 10 Inco-Veritas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Inco-Veritas SA: Competitive Position 2008
LIBELLA SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Libella Sp zoo: Key Facts
Summary 13 Libella Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Libella Sp zoo: Competitive Position 2008
LAUNDRY CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2003-2008
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 19 Laundry Care Company Shares 2004-2008
Table 20 Laundry Care Brand Shares 2005-2008
Table 21 Laundry Detergents Company Shares 2004-2008
Table 22 Laundry Detergents Brand Shares 2005-2008
Table 23 Laundry Aids Company Shares 2004-2008
Table 24 Laundry Aids Brand Shares 2005-2008
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013