Laundry Care in Russia
Euromonitor International's Laundry Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 52 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic growth fosters consumerism
Premiumisation, sophistication, and rising domestic appliances
Multinationals lead, domestic companies opt for competition
Chained retailers share growing within distribution channels
Development predicted for household care
KEY TRENDS AND DEVELOPMENTS
Petrodollar consumption
Urbanisation
Changing retail landscape drives private label penetration
Multinationals dominate household care in Russia
Health and environmental awareness influence household care
CITY KEY TRENDS AND DEVELOPMENTS
Moscow
St. Petersburg
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Sales of Household Care by City: Value 2002-2007
Table 5 Sales of Household Care by City: % Value Growth 2002-2007
Table 6 Household Care Company Shares 2003-2007
Table 7 Household Care Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 12 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Household Care by City: Value 2007-2012
Table 14 Forecast Sales of Household Care by City: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
EVROPEYSKAYA KHIMICHESKAYA KOMPANYA OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Evropeyskaya Khimicheskaya Kompanya OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Evropeyskaya Khimicheskaya Kompanya OOO: Competitive Position 2007
FINIST MYLOVAR OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Finist Mylovar OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Finist Mylovar OOO: Competitive Position 2007
KHEMILAIN OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Khemilain OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Khemilain OOO: Competitive Position 2007
KHEMRUS OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Khemrus OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Khemrus OOO: Competitive Position 2007
KOSTROMSKOI KHIMZAVOD ZAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Kostromskoi Khimzavod ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Kostromskoi Khimzavod ZAO: Competitive Position 2007
SHCHEKINOAZOT OKK OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Shchekinoazot OKK OOO: Key Facts
Summary 13 Shchekinoazot OKK OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Shchekinoazot OKK OOO: Competitive Position 2007
STUPINSKIY KHIMICHESKIY ZAVOD ZAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Stupinskiy Khimicheskiy Zavod ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Stupinskiy Khimicheskiy Zavod ZAO: Competitive Position 2007
VESNA PKK OAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Vesna PKK OAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Vesna PKK OAO: Competitive Position 2007
VOLGODONSKI KHIMICHESKI ZAVOD OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Volgodonski Khimicheski Zavod OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Volgodonski Khimicheski Zavod OOO: Competitive Position 2007
ZAVOD MOYUSCHIKH SREDSTV OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Zavod Moyuschikh Sredstv OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Zavod Moyuschikh Sredstv OOO: Competitive Position 2007
LAUNDRY CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 16 Sales of Laundry Care by Subsector: Value 2002-2007
Table 17 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 18 Sales of Laundry Detergents by Type: Value 2002-2007
Table 19 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 20 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 21 Sales of Laundry Aids by Type: Value 2002-2007
Table 22 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 23 Laundry Care Company Shares 2003-2007
Table 24 Laundry Care Brand Shares 2004-2007
Table 25 Laundry Detergents Company Shares 2003-2007
Table 26 Laundry Detergents Brand Shares 2004-2007
Table 27 Laundry Aids Company Shares 2003-2007
Table 28 Laundry Aids Brand Shares 2004-2007
Table 29 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 30 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012