Laundry Care in South Korea
Euromonitor International's Laundry Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 47 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth in 2007
Product segmentation and preference for natural products drives growth
LG Household & Health Care Ltd maintains the leading position
Supermarkets/hypermarkets accounts for the dominant share of distribution
Steady value growth expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Growth from product segmentation
Consumer preference for natural products
Frequent use of 1+1 sales promotions
Growing competition between domestic, multinational and joint venture companies
Increasing importance of supermarkets/hypermarkets
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH KOREA
AEKYUNG INDUSTRIAL CO LTD - HOUSEHOLD CARE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aekyung Industrial Co Ltd: Key Facts
Summary 3 Aekyung Industrial Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Aekyung Industrial Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Aekyung Industrial Co Ltd: Competitive Position 2007
GREEN CHEMICAL CO - HOUSEHOLD CARE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Green Chemical Co: Key Facts
Summary 7 Green Chemical Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Green Chemical Co: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Green Chemical Co: Competitive Position 2007
LG HOUSEHOLD & HEALTH CARE LTD - HOUSEHOLD CARE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 LG Household & Health Care Ltd: Key Facts
Summary 11 LG Household & Health Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 LG Household & Health Care Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 LG Household & Health Care Ltd: Competitive Position 2007
MUKUNGHWA CORP - HOUSEHOLD CARE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Mukunghwa Corp: Key Facts
Summary 15 Mukunghwa Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Mukunghwa Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Mukunghwa Corp: Competitive Position 2007
PIGEON CORP - HOUSEHOLD CARE - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Pigeon Corp: Key Facts
Summary 19 Pigeon Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Pigeon Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Pigeon Corp: Competitive Position 2007
LAUNDRY CARE IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 17 Sales of Laundry Aids by Type: Value 2002-2007
Table 18 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 19 Laundry Care Company Shares 2003-2007
Table 20 Laundry Care Brand Shares 2004-2007
Table 21 Laundry Detergents Company Shares 2003-2007
Table 22 Laundry Detergents Brand Shares 2004-2007
Table 23 Laundry Aids Company Shares 2003-2007
Table 24 Laundry Aids Brand Shares 2004-2007
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012