Laundry Care in Spain
Euromonitor International's Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 52 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth continues into 2007
Space-saving features boost sales of multifunctional products
Credit crunch boosts private label products
Discounters gain ground
Mixed expectations
KEY TRENDS AND DEVELOPMENTS
As purse strings tighten, private label gains ground
Rise of single person households and less household storage space
Spain left out of Europe's “green revolution”
Busy consumers demand sophisticated products
Increasing sophistication
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
BOLTON MANITOBA ESPAñA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bolton Manitoba España SA: Key Facts
Summary 3 Bolton Manitoba España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Summary Bolton Manitoba España SA: Competitive Position 2007
HENKEL IBéRICA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Henkel Ibérica SA: Key Facts
Summary 6 Henkel Ibérica SA: Operational Indicators 2003-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Henkel Ibérica SA: Competitive Position 2007
INDUSTRIAS MARCA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Industrias Marca SA: Key Facts
Summary 9 Industrias Marca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Industrias Marca SA: Competitive Position 2007
JOHNSON WAX ESPAñOLA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Johnson Wax Española SL: Key Facts
Summary 12 Johnson Wax Española SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Johnson Wax Española SL: Competitive Position 2007
PERSAN SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Persan SA: Key Facts
Summary 15 Persan SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Persan SA: Competitive Position 2007
RECKITT BENCKISER ESPAñA SL - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Reckitt Benckiser España SL: Key Facts
Summary 18 Reckitt Benckiser España SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Reckitt Benckiser España SL: Competitive Position 2007
SARA LEE/DOUWE EGBERTS ESPAñA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Sara Lee/Douwe Egberts España SA: Key Facts
Summary 21 Sara Lee/Douwe Egberts España SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 Sara Lee/Douwe Egberts España SA: Competitive Position 2007
VILEDA IBéRICA SA - HOUSEHOLD CARE - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Vileda Ibérica SA : Key Facts
Summary 24 Vileda Ibérica SA : Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Summary Vileda Ibérica SA: Competitive Position 2007
LAUNDRY CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Biological versus Non-biological Automatic Detergents: % Analysis 2007
Table 17 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 18 Sales of Laundry Aids by Type: Value 2002-2007
Table 19 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 20 Laundry Care Company Shares 2003-2007
Table 21 Laundry Care Brand Shares 2004-2007
Table 22 Laundry Detergents Company Shares 2003-2007
Table 23 Laundry Detergents Brand Shares 2004-2007
Table 24 Laundry Aids Company Shares 2003-2007
Table 25 Laundry Aids Brand Shares 2004-2007
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012