Laundry Care in Thailand
Euromonitor International's Laundry Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 39 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Stronger performance by household care in 2007
Emerging air care maintains fastest value growth
Product quality and added features over price
Unilever maintains top spot despite the threat from other multinationals
Good growth predicted for household care over the forecast period
KEY TRENDS AND DEVELOPMENTS
The popularity of economy brands rises
Multinationals increasingly focus on product innovation
Non-grocery retailers improves its position in distribution
Packaging positions lifestyle and premium products
The demand for stronger and longer-lasting products grows
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - THAILAND
ARS CHEMICAL (THAILAND) CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ARS Chemical (Thailand) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 ARS Chemical (Thailand) Co Ltd: Competitive Position 2007
BIO CONSUMER CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bio Consumer Co Ltd: Key Facts
Summary 5 Bio Consumer Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Bio Consumer Co Ltd: Competitive Position 2007
SAHA PATHANAPIBUL PCL - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Saha Pathanapibul PCL: Key Facts
Summary 8 Saha Pathanapibul PCL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Lion Corp (Thailand) Ltd: Competitive Position 2007
SATHAPORN MARKETING CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sathaporn Marketing Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sathaporn Marketing Co Ltd: Competitive Position 2007
SIAM POOLSUB INTERCHEMICAL CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Siam Poolsub Interchemical Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Siam Poolsub Interchemical Co Ltd: Competitive Position 2007
LAUNDRY CARE IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 17 Sales of Laundry Aids by Type: Value 2002-2007
Table 18 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 19 Laundry Care Company Shares 2003-2007
Table 20 Laundry Care Brand Shares 2004-2007
Table 21 Laundry Detergents Company Shares 2003-2007
Table 22 Laundry Detergents Brand Shares 2004-2007
Table 23 Laundry Aids Company Shares 2003-2007
Table 24 Laundry Aids Brand Shares 2004-2007
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012