Laundry Care in Thailand
Euromonitor International's Laundry Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 45 | Publication date: Oct 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care continues to record strong value growth
Aggressive marketing stimulates sales
International operators continue to dominate sales
Increasing importance of modern retail channels
Household care expected to perform well over the forecast period
KEY TRENDS AND DEVELOPMENTS
Increasing product innovation and fragmentation
Increasing competition puts downwards pressure on prices
Increasing importance of advertising
Increasing focus on distribution
International players continue to dominate sales
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - THAILAND
ARS CHEMICAL (THAILAND) CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ARS Chemical (Thailand) Co Ltd: Key Facts
Summary 3 ARS Chemical (Thailand) Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 ARS Chemical (Thailand) Co Ltd: Competitive Position 2008
BIO CONSUMER CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 BIO CONSUMER CO LTD: Key Facts
Summary 6 BIO CONSUMER CO LTD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 BIO CONSUMER CO LTD: Competitive Position 2008
SAHA PATHANAPIBUL PCL - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Saha Pathanapibul PCL: Key Facts
Summary 9 Saha Pathanapibul PCL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Saha Pathanapibul PCL: Competitive Position 2008
SATHAPORN MARKETING CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sathaporn Marketing Co Ltd: Key Facts
Summary 12 Sathaporn Marketing Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sathaporn Marketing Co Ltd: Competitive Position 2008
SHERWOOD CHEMICAL CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sherwood Chemical Co Ltd: Key Facts
Summary 15 Sherwood Chemical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sherwood Chemical Co Ltd: Competitive Position 2008
SIAM WAXY STANDARD CO LTD - HOUSEHOLD CARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Siam Waxy Standard Co Ltd: Key Facts
Summary 18 Siam Waxy Standard Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Siam Waxy Standard Co Ltd: Competitive Position 2008
LAUNDRY CARE IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2003-2008
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 19 Laundry Care Company Shares 2004-2008
Table 20 Laundry Care Brand Shares 2005-2008
Table 21 Laundry Detergents Company Shares 2004-2008
Table 22 Laundry Detergents Brand Shares 2005-2008
Table 23 Laundry Aids Company Shares 2004-2008
Table 24 Laundry Aids Brand Shares 2005-2008
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013