Laundry Care in Venezuela
Euromonitor International's Laundry Care in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 37 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care sales exhibit strong growth, but regulations create an obstacle
Advertising campaigns appeal to emotions and social responsibility
Novelty of fragrance extensions wanes as additional manufacturers join the trend
Supermarkets/hypermarkets continues to lead distribution, but independent food stores makes notable gains
High oil prices will continue to support demand for low-income categories
KEY TRENDS AND DEVELOPMENTS
High oil prices and government economic policy boost consumer purchasing power
Price regulations generate distortions in household care
Washing machine penetration increases behind favourable government currency regulation
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - VENEZUELA
FRAGRANCES & FLAVOURS CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Fragrances & Flavours CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FULLER INTERAMERICANA CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Fuller Interamericana CA: Key Facts
Summary 3 Fuller Interamericana CA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Fuller Interamericana CA: Competitive Position 2006
MAYVEN DE VENEZUELA CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mayven de Venezuela CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Mayven de Venezuela CA: Competitive Position 2006
TRACKER AGRO INDUSTRIAL CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Tracker Agro Industrial CA: Key Facts
Summary 8 Tracker Agro Industrial CA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Tracker Agro Industrial CA: Competitive Position 2006
UNITED CHEMICAL PACKAGING CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 United Chemical Packaging CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 United Chemical Packaging CA Competitive Position 2006
LAUNDRY CARE IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011