Laundry Care in the Netherlands
Euromonitor International's Laundry Care in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 37 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Good performance for laundry care in 2006
Surface care (excluding wipes) struggling to recover from price war
Unilever Nederland still leads the way
Air care gets back on its feet after PR crisis in 2005
Slow recovery the most likely scenario for household care
KEY TRENDS AND DEVELOPMENTS
Economic turnaround boosts Dutch consumer confidence
Price war dies down
Specialised components added to traditional products
Changing demographics has an impact on household care
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - NETHERLANDS
BOLTON NEDERLAND BV - HOUSEHOLD CARE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bolton Nederland BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 2 Bolton Nederland BV: Competitive Position 2006
FRANS MULLER BENELUX BV - HOUSEHOLD CARE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Frans Muller Benelux BV: Key Facts
Summary 4 Frans Muller Benelux BV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Frans Muller Benelux BV: Competitive Position 2006
HG INTERNATIONAL BV - HOUSEHOLD CARE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 6 HG International BV: Key Facts
Summary 7 HG International BV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 HG International BV: Competitive Position 2006
NEDAC SORBO BV - HOUSEHOLD CARE - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nedac Sorbo BV: Key Facts
Summary 10 Nedac Sorbo BV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Nedac Sorbo BV: Competitive Position 2006
LAUNDRY CARE IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011