Laundry Care in the Philippines
Euromonitor International's Laundry Care in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 37 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care continues to post modest growth
Players target the masses for profit
Competition remains aggressive as players struggle to maintain shares
Smaller pack sizes and sari-sari stores become the focus of retail distribution
Slower future growth predicted as household care matures
KEY TRENDS AND DEVELOPMENTS
Hectic lifestyles and convenience drive growth and product development
Sluggish economy and higher costs of living cause slower value growth
Influence of sari-sari stores on growth and trends remains strong
Smaller pack sizes and fragrance driven innovations observed across all sectors
Use of washing machines continues to rise; dishwashers still unavailable
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - PHILIPPINES
ACS MANUFACTURING CORP - HOUSEHOLD CARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 1 ACS Manufacturing Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 ACS Manufacturing Corp: Competitive Position 2006
GREEN CROSS INC - HOUSEHOLD CARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Green Cross Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Green Cross Inc: Competitive Position 2006
LAMOIYAN CORP - HOUSEHOLD CARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lamoiyan Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Lamoiyan Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Lamoiyan Corp: Competitive Position 2006
PHILUSA CORP - HOUSEHOLD CARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Philusa Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Philusa Corp: Competitive Position 2006
WINGS CORP - HOUSEHOLD CARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 10 DSS Product Makers Inc/Wings Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 DSS Product Makers Inc/Wings Corp: Competitive Position 2006
LAUNDRY CARE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011