Laundry Care in the US
Euromonitor International's Laundry Care in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 51 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
A mature US household care market
The growing “green” movement
Unilever soon to exit US laundry care
Supermarkets/hypermarkets is the leading distribution channel
Minimal growth ahead
KEY TRENDS AND DEVELOPMENTS
Growing interest in green cleaning products
Safety concerns increasing
Procter & Gamble and private label continue to gain share
Consumers don’t like to clean
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
CHURCH & DWIGHT CO INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Church & Dwight Co Inc: Key Facts
Summary 3 Church & Dwight Co Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Church & Dwight Co Inc: Competitive Position 2007
CLOROX CO, THE - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 The Clorox Co: Key Facts
Summary 6 The Clorox Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 The Clorox Co: Competitive Position 2007
METHOD PRODUCTS INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Method Products Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PHOENIX BRANDS LLC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Phoenix Brands LLC: Key Facts
Summary 10 Phoenix Brands LLC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Phoenix Brands LLC: Competitive Position 2007
PRESTIGE BRANDS INTERNATIONAL INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Prestige Brands International Inc: Key Facts
Summary 13 Prestige Brands International Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Prestige Brands International Inc: Competitive Position 2007
RECKITT BENCKISER INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Reckitt Benckiser Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Reckitt Benckiser Inc: Competitive Position 2007
SC JOHNSON & SON INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 SC Johnson & Son Inc: Key Facts
Summary 18 SC Johnson & Son Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 SC Johnson & Son Inc: Competitive Position 2007
SEVENTH GENERATION INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Seventh Generation Inc: Key Facts
Summary 21 Seventh Generation Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
WD-40 CO - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 WD-40 Co: Key Facts
Summary 23 WD-40 Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 WD-40 Co: Competitive Position 2007
LAUNDRY CARE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Biological versus Non-biological Automatic Detergents: % Analysis 2007
Table 17 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 18 Sales of Laundry Aids by Type: Value 2002-2007
Table 19 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 20 Laundry Care Company Shares 2003-2007
Table 21 Laundry Care Brand Shares 2004-2007
Table 22 Laundry Detergents Company Shares 2003-2007
Table 23 Laundry Detergents Brand Shares 2004-2007
Table 24 Laundry Aids Company Shares 2003-2007
Table 25 Laundry Aids Brand Shares 2004-2007
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012