Mars Inc
Euromonitor International's company profile, Mars Inc offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 20 | Publication date: May 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS
CORE BUSINESSES
GROWTH OPPORTUNITIES
Emerging markets offer potential for Mars's core confectionery business
Chocolate-led confectionery growth in China and India – a sugar-coated opportunity for Mars?
Organic snack bars label offers Mars an alternative source of growth in its core markets
LIMITED POTENTIAL
Confectionery set to struggle in the US and UK as consumers look for healthier snack alternatives
New regulations increase pressure on confectionery manufacturers
Mars needs to seize niche category initiative in core developed markets
Mars must develop both new and established brands along niche lines
Is it time to bring an end to cross-sector innovation for Mars?
Table 1 Mars Inc: Packaged Food World Sector Sales Performance 2006
Table 2 Mars Inc: Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Table 3 Mars Inc: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Mars Inc: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
MARS INC
Summary 1 Mars Inc: Packaged Food Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
M&M'S
MARS
SNICKERS
Table 5 Mars Inc: Galaxy/Dove World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 6 Mars Inc: Galaxy/Dove Regional Shares in Packaged Food by Sector 2006
Table 7 Mars Inc: M&M's World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 8 Mars Inc: M&M's Regional Shares in Packaged Food by Sector 2006
Table 9 Mars Inc: Mars World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 10 Mars Inc: Mars Regional Shares in Packaged Food by Sector 2006
Table 11 Mars Inc: Snickers World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 12 Mars Inc: Snickers Regional Shares in Packaged Food by Sector 2006
Table 13 Mars Inc: Uncle Ben's World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 14 Mars Inc: Uncle Ben's Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 15 Mars Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Mars Inc: Historical Development
Summary 3 Mars Inc: Packaged Food Brands 2006
Summary 4 Mars Inc: Company Locations
Summary 5 Mars Inc: Websites