Mars Inc in Pet Food and Pet Care Products
Euromonitor International's company profile, Mars Inc in Pet Food and Pet Care Products offers detailed strategic analysis of the company's business, examining its performance in the pet food and pet care products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Apr 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – MARS
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
ACQUISITIONS ENABLE MARS TO OUTPERFORM MARKET
Chart 6 Competitive Positioning
MARS VS NESTLé – BATTLE FOR GLOBAL LEADERSHIP
Chart 7 Competitive Positioning
COMPETITION FROM SPECIALISTS IN PREMIUM SEGMENT IN NA
Chart 8 Competitive Positioning
MARKET ASSESSMENT
Chart 9 Market Assessment
GROWTH IN EASTERN EUROPE BUT MAJOR MARKETS REMAIN KEY
Chart 10 Market Assessment
PREMIUMISATION DRIVES GROWTH IN MAJOR MARKETS
Chart 11 Market Assessment
CATEGORY AND GEOGRAPHIC OPPORTUNITIES
Chart 12 Category and Geographic Opportunities
RISING SHARE OF PREPARED PET FOOD IN EMERGING MARKETS
Chart 13 Category and Geographic Opportunities
RUSSIA AND BRAZIL OFFER SUBSTANTIAL GROWTH OPPORTUNITIES
Chart 14 Category and Geographic Opportunities
OPPORTUNITIES REMAIN FOR MID-PRICED & ECONOMY PET FOOD
Chart 15 Category and Geographic Opportunities
PREMIUM PRODUCTS KEY IN MATURE MARKETS
Chart 16 Category and Geographic Opportunities
HEALTH & WELLNESS – ALSO A KEY TREND IN PET FOOD
Chart 17 Category and Geographic Opportunities
BRAND STRATEGY
Chart 18 Brand Strategy
PEDIGREE & WHISKAS – GLOBAL LEAD IN DOG & CAT FOOD
Chart 19 Brand Strategy
ROYAL CANIN : STAR PERFORMER IN SUPER-PREMIUM PET FOOD
Chart 20 Brand Strategy
MARS STRENGTHENS PRESENCE IN US WITH NUTRO & GREENIES
Chart 21 Brand Strategy
RECOMMENDATIONS
Chart 22 Recommendations
US PREMIUM & RUSSIA MID-PRICED PET FOOD KEY TO GROWTH
Chart 23 Recommendations