Mary Kay Inc
Euromonitor International's company profile, Mary Kay Inc offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 12 | Publication date: Nov 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS FOR MARY KAY IN COSMETICS AND TOILETRIES
CORE BUSINESSES
International expansion driven by domestic problems
Mass position makes Mary Kay vulnerable
GROWTH OPPORTUNITIES
Emerging markets core to growth
Can Mary Kay offer product development?
LIMITED POTENTIAL
Lack of scale, lack of variety, lack of brand equity
Does it matter?
Table 1 Mary Kay Inc: Cosmetics & Toiletries World Sector Sales Performance 2007
Table 2 Mary Kay Inc: Cosmetics & Toiletries Regional Sales Performance 2007
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
OWNERSHIP EVENTS
Summary 1 Mary Kay Inc: Cosmetics & Toiletries Key Facts
Table 3 Mary Kay Inc: World Shares & Rankings in Cosmetics & Toiletries by Sector 2006-2007
Table 4 Mary Kay Inc: World & Regional Shares in Cosmetics and Toiletries by Sector 2007
COMPANY STRUCTURE
MARY KAY INC
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
Table 5 Mary Kay Inc: Mary Kay World Shares & Rankings in Cosmetics & Toiletries by Sector 2006-2007
Table 6 Mary Kay Inc: Mary Kay Regional Shares in Cosmetics & Toiletries by Sector 2007
APPENDICES
FINANCIAL SUMMARY
Table 7 Mary Kay Inc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Mary Kay Inc: Historical Development
Summary 3 Mary Kay Inc: Subsidiaries 2006
Summary 4 Mary Kay Inc: Cosmetics and Toiletries Brands 2007
Summary 5 Mary Kay Inc: Websites