Mary Kay Inc

Euromonitor International's company profile, Mary Kay Inc offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2006-2007

PROSPECTS FOR MARY KAY IN COSMETICS AND TOILETRIES

CORE BUSINESSES

International expansion driven by domestic problems

Mass position makes Mary Kay vulnerable

GROWTH OPPORTUNITIES

Emerging markets core to growth

Can Mary Kay offer product development?

LIMITED POTENTIAL

Lack of scale, lack of variety, lack of brand equity

Does it matter?

Table 1 Mary Kay Inc: Cosmetics & Toiletries World Sector Sales Performance 2007

Table 2 Mary Kay Inc: Cosmetics & Toiletries Regional Sales Performance 2007

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

OWNERSHIP EVENTS

Summary 1 Mary Kay Inc: Cosmetics & Toiletries Key Facts

Table 3 Mary Kay Inc: World Shares & Rankings in Cosmetics & Toiletries by Sector 2006-2007

Table 4 Mary Kay Inc: World & Regional Shares in Cosmetics and Toiletries by Sector 2007

COMPANY STRUCTURE

MARY KAY INC

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

Table 5 Mary Kay Inc: Mary Kay World Shares & Rankings in Cosmetics & Toiletries by Sector 2006-2007

Table 6 Mary Kay Inc: Mary Kay Regional Shares in Cosmetics & Toiletries by Sector 2007

APPENDICES

FINANCIAL SUMMARY

Table 7 Mary Kay Inc: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Mary Kay Inc: Historical Development

Summary 3 Mary Kay Inc: Subsidiaries 2006

Summary 4 Mary Kay Inc: Cosmetics and Toiletries Brands 2007

Summary 5 Mary Kay Inc: Websites