MasterCard Inc. in Consumer Finance
Euromonitor International's company profile, MasterCard Inc. in Consumer Finance offers detailed strategic analysis of the company's business, examining its performance in the consumer finance market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Mar 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – MASTERCARD INC.
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES
Chart 4 Strategic Evaluation
CHALLENGES LOOM IN MAJOR CATEGORIES, GEOGRAPHIES
Chart 5 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 6 Competitive Positioning
MASTERCARD GROWTH KEEPS PACE WITH THE OVERALL MARKET
Chart 7 Competitive Positioning
MASTERCARD CARD GROWTH STAYS IN STEP WITH VISA
Chart 8 Competitive Positioning
MASTERCARD CARD PAYMENTS VALUE SHARE HAS GROUND TO GAIN
Chart 9 Competitive Positioning
MASTERCARD RETAINS NUMBER TWO PAYMENTS SPOT
Chart 10 Competitive Positioning
DESPITE VISA SIZE, MASTERCARD LEADS IN SOME KEY MARKETS
Chart 11 Competitive Positioning
MASTERCARD GROWING FASTER IN VISA-DOMINATED MARKETS
Chart 12 Competitive Positioning
MARKET ASSESSMENT
Chart 13 Market Assessment
LESS MATURE CARD MARKETS PRESENT MAJOR OPPORTUNITY
Chart 14 Market Assessment
MASTERCARD’S FOCUS CATEGORIES HOLD STRONG POTENTIAL
Chart 15 Market Assessment
MASTERCARD AND COMPETITORS GRAB FOR PREPAID SHARE
Chart 16 Market Assessment
DEBIT THE LARGEST, MOST INTENSE FIELD OF COMPETITION
Chart 17 Market Assessment
CATEGORY AND GEOGRAPHIC OPPORTUNITIES
Chart 18 Category and Geographic Opportunities
MASTERCARD’S MAESTRO DEBIT PLATFORM A STRATEGIC ADVANTAGE
Chart 19 Category and Geographic Opportunities
MASTERCARD TECHNOLOGY EDGE OPENS UP OPPORTUNITIES
Chart 20 Category and Geographic Opportunities
MASTERCARD TO BENEFIT FROM SOUTH ASIAN CARDS GROWTH
Chart 21 Category and Geographic Opportunities
LATIN AMERICAN BASE RIPE FOR EXPANSION
Chart 22 Category and Geographic Opportunities
BRAND STRATEGY
Chart 23 Brand Strategy
MASTERCARD BRAND STILL PRICELESS, BUT MAESTRO LESSER KNOWN
Chart 24 Brand Strategy
MASTERCARD BRANDING LEANS TOWARD CENTRE
Chart 25 Brand Strategy
TECHNOLOGY VENTURES ENHANCE “HEART OF COMMERCE” BRANDING
Chart 26 Brand Strategy
RECOMMENDATIONS
Chart 27 Recommendations
BUILDING NEW ADVANTAGES THROUGH DIFFERENTIATION, INNOVATION
Chart 28 Recommendations