MasterCard International Inc

Euromonitor International's company profile, MasterCard International Inc offers detailed strategic analysis of the company's business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Get immediate access to strategic market analysis when you buy reports online

Back to > Previous page >  Financial Cards homepage > World homepage

Table of contents

1. INTRODUCTION

1.1 KEY FACTS

2. FINANCIAL CARDS BUSINESS OF MASTERCARD

2.1 FINANCIAL CARDS BUSINESS DEVELOPMENT

Born in the US

Pioneering innovation and aggressive marketing

2.2 FINANCIAL CARDS NET SALES

Table 1 MasterCard: Financial Cards Sales 2000-2005

3. MASTERCARD PERFORMANCE IN FINANCIAL CARDS

3.1 COMPETITIVE CONTEXT

3.2 COMPANY WORLD MARKET SHARES

Table 2 Mastercard: World Shares & Rankings in Financial cards by Sector 2001-2004

3.3 COMPANY SHARES BY REGION AND SECTOR

Table 3 MasterCard: Regional Shares in Financial cards by Sector 2004

3.4 MARKETING STRATEGIES

Increased focus on marketing

Priceless.com

Sports sponsorship

4. MASTERCARD FINANCIAL CARDS BRAND ASSESSMENT

4.1 BRAND PORTFOLIO

Expansive range

Corporate solutions

4.2 NEW PRODUCT DEVELOPMENT

Added convenience

A broad range of potential usage

5. MASTERCARD FINANCIAL CARDS STRATEGIC EVALUATION

5.1 MASTERCARD SECTOR POTENTIAL

Intense competition in developed markets

Emergent formats and multifunctionality

Table 4 Mastercard: World Sales Performance of Key Sectors of Involvement 2004

5.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

5.3 FUTURE PROSPECTS FOR FINANCIAL CARDS BUSINESS

Back to > Previous page >  Financial Cards homepage > World homepage