McCain Foods Ltd
Euromonitor International's company profile, McCain Foods Ltd offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 15 | Publication date: Aug 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE PACKAGED FOOD BUSINESS
Only modest improvement forecast
Product diversification and international expansion hold key to future growth
Frozen food: strong growth in emerging markets
Ready meals: potential growth in Africa and the Middle East
Ongoing threat from private label and corporate consolidation
Table 1 McCain Foods Ltd: Packaged Food World Sector Sales Performance 2005
Table 2 McCain Foods Ltd: Packaged Food Regional Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Product innovation: diversification
Product innovation: expanding the ethnic offer
International expansion
Entering emerging markets
New plant in China
OPERATIONAL AND DISTRIBUTION STRATEGIES
Investment in new manufacturing facilities and upgrades
Data synchronisation
Local supplier agreements
Marketing focused on health
Combined distribution strategy: retail and foodservice
Novel distribution opportunities
OWNERSHIP EVENTS
Summary 1 McCain Foods Ltd: Key Facts by Value
PERFORMANCE BY REGION AND BY SECTOR
PACKAGED FOOD MARKET ASSESSMENT
Demographics, lifestyles, and health and safety shape global demand
McCain maintains global position
Majority of sales derive from Western Europe
Diversification into "better for you" products key to growth
READY MEALS
Competitive landscape
Prospects
FROZEN PROCESSED FOOD
Competitive landscape
Prospects
Table 3 McCain Foods Ltd: World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 4 McCain Foods Ltd: World and Regional Shares in Packaged Food by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Diversification of portfolio
Packaging development
Private label manufacture
HEALTHY CHOICE
MCCAIN
Table 5 McCain Foods Ltd: Healthy Choice World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 6 McCain Foods Ltd: Healthy Choice Regional Shares in Packaged Food by Sector 2005
Table 7 McCain Foods Ltd: McCain World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 8 McCain Foods Ltd: McCain Regional Shares in Packaged Food by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 9 McCain Foods Ltd: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 McCain Foods Ltd: Historical Development
Summary 3 McCain Foods Ltd: Subsidiaries 2005
Summary 4 McCain Foods Ltd: Packaged Food Brands 2005
Summary 5 McCain Foods Ltd: Company Locations
Summary 6 McCain Foods Ltd: Websites