McCormick & Co Inc
Euromonitor International's company profile, McCormick & Co Inc offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 19 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS IN PACKAGED FOOD
CORE BUSINESSES
Modest growth in North America
Increased marketing needed in Western Europe
McCormick's spreads business still limited to Mexico and China
GROWTH OPPORTUNITIES
Seeking acquisition targets – Europe and India likely priorities
Table 1 McCormick & Co Inc: World Sector Sales Performance 2007
Table 2 McCormick & Co Inc: Packaged Food Regional Sales Performance 2007
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Innovation and SKU rationalisation
Revitalisation of product range
Table 3 McCormick & Co Inc: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 McCormick & Co Inc: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
MCCORMICK & CO INC
Summary 1 McCormick & Co Inc: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
Master brand approach
Increased adspend
Internet marketing
CLUB HOUSE
DUCROS
MCCORMICK
SCHWARTZ
Table 5 McCormick & Co Inc: Club House Brand Shares in Packaged Food by Sector 2005-2006
Table 6 McCormick & Co Inc: Club House Regional Shares in Packaged Food by Sector 2006
Table 7 McCormick & Co Inc: Ducros Brand Shares in Packaged Food by Sector 2005-2006
Table 8 McCormick & Co Inc: Ducros Regional Shares in Packaged Food by Sector 2006
Table 9 McCormick & Co Inc: McCormick Brand Shares in Packaged Food by Sector 2005-2006
Table 10 McCormick & Co Inc: McCormick Regional Shares in Packaged Food by Sector 2006
Table 11 McCormick & Co Inc: Schwartz Brand Shares in Packaged Food by Sector 2005-2006
Table 12 McCormick & Co Inc: Schwartz Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 13 McCormick & Co Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 McCormick & Co Inc: Historical Development
Summary 3 McCormick & Co Inc: Subsidiaries 2006
Summary 4 McCormick & Co Inc: Packaged Food Brands 2006
Summary 5 McCormick & Co Inc: Company Locations
Summary 6 McCormick & Co Inc: Websites