McDonald's Corp
Euromonitor International's company profile, McDonald's Corp offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 1 | Publication date: Jan 2009
Table of contents
MCDONALD’S CORP
STRATEGIC EVALUATION
Chart 1 Key Company Facts
Chart 2 SWOT – McDonald’s Corp
Chart 3 Key Strategic Objectives and Challenges
Chart 4 Franchising and a Network of Key Suppliers
Chart 5 Expanding on the Developmental Licensee Strategy
COMPETITIVE POSITIONING
Chart 6 McDonald’s Outpaces Market Growth in 2007
Chart 7 McDonald’s Leads a Highly Fragmented Market
Chart 8 Dominating Burger Fast Food
Chart 9 Local Fast Food Operators
Chart 10 Competitive Environment Varies by Region
Chart 11 Gaining Market Share in Coffee Specialist Shops
MARKET ASSESSMENT
Chart 12 Outlets in All Corners of the World
Chart 13 Asia Pacific a Key Target for Fast Food Growth
Chart 14 McDonald’s US Segment Grows Steady and Strong
Chart 15 Sales Per Outlet Growth Fuels Strong Global Performance
CATEGORY OPPORTUNITIES
Chart 16 Well Positioned in Fast Growing Coffee Shops
Chart 17 Coffee Specialist Brand McCafé Expands in the US
BRAND STRATEGY
Chart 18 McDonald’s Set to Focus on Fast Food and Coffee
Chart 19 Breakfast and Snacks Increasingly Present Across the Globe
Chart 20 Local Specialties Offer Premium Items with Bold Flavours
RECOMMENDATIONS
Chart 21 Focus on the Details and Value Growth Should Follow