McDonald’s Corp in Consumer Foodservice
Euromonitor International's company profile, McDonald’s Corp in Consumer Foodservice offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Publication date: Jan 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – MCDONALD’S CORP
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
FRANCHISING AND A NETWORK OF KEY SUPPLIERS
Chart 5 Strategic Evaluation
EXPANDING ON THE DEVELOPMENTAL LICENSEE STRATEGY
Chart 6 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 7 Competitive Positioning
MCDONALD’S OUTPACES MARKET GROWTH IN 2007
Chart 8 Competitive Positioning
COMPETITIVE POSITIONING
Chart 9 Competitive Positioning
MCDONALD’S LEADS A HIGHLY FRAGMENTED MARKET
Chart 10 Competitive Positioning
DOMINATING BURGER FAST FOOD
Chart 11 Competitive Positioning
LOCAL FAST FOOD OPERATORS
Chart 12 Competitive Positioning
COMPETITIVE ENVIRONMENT VARIES BY REGION
Chart 13 Competitive Positioning
GAINING MARKET SHARE IN COFFEE SPECIALIST SHOPS
Chart 14 Competitive Positioning
MARKET ASSESSMENT
Chart 15 Market Assessment
OUTLETS IN ALL CORNERS OF THE WORLD
Chart 16 Market Assessment
ASIA PACIFIC A KEY TARGET FOR FAST FOOD GROWTH
Chart 17 Market Assessment
MCDONALD’S US SEGMENT GROWS STEADY AND STRONG
Chart 18 Market Assessment
SALES PER OUTLET GROWTH FUELS STRONG GLOBAL PERFORMANCE
Chart 19 Market Assessment
CATEGORY OPPORTUNITIES
Chart 20 Category Opportunities
WELL POSITIONED IN FAST GROWING COFFEE SHOPS
Chart 21 Category Opportunities
COFFEE SPECIALIST BRAND MCCAFé EXPANDS IN THE US
Chart 22 Category Opportunities
BRAND STRATEGY
Chart 23 Brand Strategy
MCDONALD’S SET TO FOCUS ON FAST FOOD AND COFFEE
Chart 24 Brand Strategy
BREAKFAST AND SNACKS INCREASINGLY PRESENT ACROSS THE GLOBE
Chart 25 Brand Strategy
LOCAL SPECIALTIES OFFER PREMIUM ITEMS WITH BOLD FLAVOURS
Chart 26 Brand Strategy
RECOMMENDATIONS
Chart 27 Recommendations
FOCUS ON THE DETAILS AND VALUE GROWTH SHOULD FOLLOW
Chart 28 Recommendations