Medicated
Consumer Health > Medicated skin care

Medicated Skin Care in Italy

Italy

Euromonitor International's Medicated Skin Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 54  |  Publication date: Mar 2009
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Product coverage

Acne treatments; Antiparasitics/lice (head and body) treatments; Antipruritics; Child-specific medicated skin care; Emollients/therapeutic moisturisers; Haemorrhoid treatments; Hair loss treatments; Lip care treatments; Medicated shampoos; Nappy (diaper) rash treatments; Topical allergy remedies/antihistamines; Topical antifungals; Topical germicidals/antiseptics; Vaginal antifungals

Table of contents

MEDICATED SKIN CARE IN ITALY : MARKET INSIGHT

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 1 Sales of Medicated Skin Care by Subsector: Value 2003-2008

Table 2 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008

Table 3 Herbal vs Standard Medicated Skin Care 2003-2008

Table 4 Acne Treatments by Format: % Value Breakdown 2004-2008

Table 5 Medicated Skin Care Company Shares by Value 2004-2008

Table 6 Medicated Skin Care Brand Shares by Value 2005-2008

Table 7 Acne Treatments Brand Shares by Value 2005-2008

Table 8 Hair Loss Treatments Brand Shares by Value 2005-2008

Table 9 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013

Table 10 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013

LOCAL COMPANY PROFILES - ITALY

A MENARINI INDUSTRIE FARMACEUTICHE RIUNITE SRL - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 1 A Menarini Industrie Farmaceutiche Riunite Srl: Key Facts

Summary 2 A Menarini Industrie Farmaceutiche Riunite Srl: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 A Menarini Industrie Farmaceutiche Riunite Srl: Competitive Position 2008

AZIENDE CHIMICHE RIUNITE ANGELINI FRANCESCO ACRAF SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts

Summary 5 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 6 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 7 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2008

BAYER SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Bayer SpA: Key Facts

Summary 9 Bayer SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Bayer SpA: Competitive Position 2008

BRACCO SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Bracco SpA: Key Facts

Summary 12 Bracco SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Bracco SpA: Competitive Position 2008

CHIESI FARMACEUTICI SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Chiesi Farmaceutici SpA: Key Facts

Summary 15 Chiesi Farmaceutici SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Chiesi Farmaceutici SpA: Competitive Position 2008

PERFETTI VAN MELLE SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Perfetti Van Melle SpA: Key Facts

Summary 18 Perfetti Van Melle SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 Perfetti Van Melle SpA: Competitive Position 2008

RECORDATI INDUSTRIA CHIMICA E FARMACEUTICA SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Recordati Industria Chimica e Farmaceutica SpA: Key Facts

Summary 21 Recordati Industria Chimica e Farmaceutica SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 22 Recordati Industria Chimica e Farmaceutica SpA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 23 Recordati Industria Chimica e Farmaceutica SpA: Competitive Position 2008

SANOFI-AVENTIS SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 24 Sanofi-Aventis SpA: Key Facts

Summary 25 Sanofi-Aventis SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 26 Sanofi-Aventis SpA: Competitive Position 2008

SIGMA-TAU INDUSTRIE FARMACEUTICHE RIUNITE SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 27 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Key Facts

Summary 28 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 29 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Competitive Position 2008

ZAMBON ITALIA SPA - OTC HEALTHCARE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 30 Zambon Italia SpA: Key Facts

Summary 31 Zambon Italia SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 32 Zambon Italia SpA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 33 Zambon Italia SpA: Competitive Position 2008

OTC HEALTHCARE IN ITALY

EXECUTIVE SUMMARY

A positive result driven by price liberalisation

The weak effects of deregulation

A fragmented market led by Bayer

Chemists/pharmacies remain the undisputed leaders

Vitamins and dietary supplements will be growth driver

KEY TRENDS AND DEVELOPMENTS

A very old country

What price? The effects of price liberalisation

The results of the new Bersani law

Are parapharmacies/drugstores true competitors?

The need for a healthier lifestyle

Pharmaclick - a new distributor?

MARKET DATA

Table 11 Sales of OTC Healthcare by Sector: Value 2003-2008

Table 12 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008

Table 13 OTC Healthcare Company Shares by Value 2004-2008

Table 14 OTC Healthcare Brand Shares by Value 2005-2008

Table 15 Penetration of Private Label by Sector 2003-2008

Table 16 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008

Table 17 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008

Table 18 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013

Table 19 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013

APPENDIX

OTC Registration and Classification

De-listing or De-reimbursement

Advertising

Packaging and Waste

Labelling

Distribution

Vitamins and Dietary Supplements Registration and Classification

EU Legislation

Self-medication and Preventive Medicine

Generics

Switches

Summary 34 OTC Healthcare Switches 2005-2007

DEFINITIONS

Sources

Summary 35 Research Sources

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