Meiji Dairies Corp
Euromonitor International's company profile, Meiji Dairies Corp offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 13 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS FOR MEIJI DAIRIES IN PACKAGED FOOD
CORE BUSINESSES
Difficult times ahead for milk and yoghurt
GROWTH OPPORTUNITIES
Increasing pressure to expand internationally
LIMITED POTENTIAL
Table 1 Meiji Dairies Corp: World Sector Sales Performance 2006
Table 2 Meiji Dairies Corp: Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Meiji Dairies lays out business strategy in 2008 Medium-Term Management Plan
Meiji Dairies plans on three core business segments to lead it forward
Flat forecast for Japanese dairy market a concern
Is Meiji Dairies able to address market globalisation issues?
OWNERSHIP EVENTS
Table 3 Meiji Dairies Corp: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Meiji Dairies Corp: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
MEIJI DAIRIES CORP
Meiji Dairies top 30 global packaged food player
Net sales fall again at Meiji Dairies as its struggles amid tough domestic market conditions
Premium focus helps maintain profit growth at Meiji Dairies
Summary 1 Meiji Dairies Corp: Key Facts
PRODUCTION AND DISTRIBUTION
External agreements key to new brand growth and overseas expansion
Meiji Dairies commits to expanding production capacity
New sales and distribution system introduced to raise efficiency
Schools key distribution focus for Meiji Dairies
Strong focus on research and development at Meiji Dairies
BRAND ASSESSMENT
BRAND STRATEGY
Eponymous brand key focus for Meiji Dairies
Meiji Dairies magnifies its core-brand focus
Meiji Dairies invests significantly in advertising and marketing
Meiji Dairies looks to expand its high-end sector presence
MEIJI
Meiji heads up Meiji Dairies’s packaged food portfolio
Meiji top 20 global dairy brand but reliance on soft Japanese market hits ranking
Milk key segment for Meiji
Meiji brand strategy a mixture of premium and better for you-led development
Dire domestic forecasts mean Meiji must generate growth from innovation and exports
Table 5 Meiji Dairies Corp: Meiji Brand Shares in Packaged Food by Sector 2005-2006
Table 6 Meiji Dairies Corp: Meiji Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 7 Meiji Dairies Corp: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Meiji Dairies Corp: Historical Development
Summary 3 Meiji Dairies Corp: Subsidiaries 2006
Summary 4 Meiji Dairies Corp: Packaged Food Brands 2006
Summary 5 Meiji Dairies Corp: Company Locations
Summary 6 Meiji Dairies Corp: Websites