Meiji Seika Kaisha Ltd

Euromonitor International's company profile, Meiji Seika Kaisha Ltd offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Back to > Previous page >  Packaged Food homepage > World homepage

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2006-2007

PROSPECTS FOR MEIJI SEIKA KAISHA LTD IN PACKAGED FOOD

CORE BUSINESSES

Premium/added-value products dictate growth of chocolate confectionery

Functional sugar confectionery and gum set to spur sales

Biscuits target convenience trend

GROWTH OPPORTUNITIES

LIMITED POTENTIAL

Table 1 Meiji Seika Kaisha Ltd: World Sector Sales Performance 2006

Table 2 Meiji Seika Kaisha Ltd: Packaged Food Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Can the Meiji brand image encompass both health and chocolate?

Focus on healthcare and pharmaceuticals

Development of overseas sales

OWNERSHIP EVENTS

Table 3 Meiji Seika Kaisha Ltd: World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 4 Meiji Seika Kaisha Ltd: World and Regional Shares in Packaged Food by Sector 2006

COMPANY STRUCTURE

MEIJI SEIKA KAISHA LTD

Summary 1 Meiji Seika Kaisha Ltd: Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

MEIJI

XYLISH

PERFECT PLUS

100% CHOCOLATE CAFé

Table 5 Meiji Seika Kaisha Ltd: Fran Regional Shares in Packaged Food by Sector 2006

Table 6 Meiji Seika Kaisha Ltd: Meiji Brand Shares in Packaged Food by Sector 2005-2006

Table 7 Meiji Seika Kaisha Ltd: Meiji Regional Shares in Packaged Food by Sector 2006

Table 8 Meiji Seika Kaisha Ltd: Xylish Brand Shares in Packaged Food by Sector 2005-2006

Table 9 Meiji Seika Kaisha Ltd: Xylish Regional Shares in Packaged Food by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 10 Meiji Seika Kaisha Ltd: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Meiji Seika Kaisha Ltd: Historical Development

Summary 3 Meiji Seika Kaisha Ltd: Subsidiaries 2006

Summary 4 Meiji Seika Kaisha Ltd: Packaged Food Brands 2006

Summary 5 Meiji Seika Kaisha Ltd: Company Locations

Summary 6 Meiji Seika Kaisha Ltd: Websites

Back to > Previous page >  Packaged Food homepage > World homepage