Merck KGaA
Euromonitor International's company profile, Merck KGaA offers detailed strategic analysis of the company's business, examining its performance in the otc healthcare market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Tables: 15 | Publication date: Jan 2008
Table of contents
OTC HEALTHCARE : MARKET INSIGHT
STRATEGIC EVALUATION
SWOT Analysis
Prospects for the OTC Healthcare Business
Table 1 Merck KGaA: OTC Healthcare World Sector Sales Performance 2006
Table 2 Merck KGaA: OTC Healthcare Regional Sales Performance 2006
CORPORATE OVERVIEW
Strategic Objectives and Challenges
Operational and Distribution Strategies
Ownership Events
Pipeline
Summary 1 Merck KGaA: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
OTC Healthcare Market Assessment
Vitamins and Dietary Supplements
Cough, Cold and Allergy (Hay Fever) Remedies
Digestive Remedies
Medicated Skin Care
Analgesics
Calming and Sleeping Products
NRT Smoking Cessation Aids
Table 3 Merck KGaA: World Shares & Rankings in OTC Healthcare by Sector 2005-2006
Table 4 Merck KGaA: World and Regional Shares in OTC Healthcare by Sector 2006
BRAND ASSESSMENT
Brand Strategy
Cebion
Seven Seas
Table 5 Merck KGaA: Cebion World Shares & Rankings in OTC Healthcare by Sector 2005-2006
Table 6 Merck KGaA: Cebion Regional Shares in OTC Healthcare by Sector 2006
Table 7 Merck KGaA: Seven Seas World Shares & Rankings in OTC Healthcare by Sector 2005-2006
Table 8 Merck KGaA: Seven Seas Regional Shares in OTC Healthcare by Sector 2006
APPENDICES
Financial Summary
Table 9 Merck KGaA: Financial Summary 2002-2006
Company Background
Summary 2 Merck KGaA: Historical Development
Summary 3 Merck KGaA: Subsidiaries 2006
Summary 4 Merck KGaA: OTC Healthcare Brands 2006
Summary 5 Merck KGaA: Company Locations 2006
Summary 6 Merck KGaA: Websites 2006