Metro AG in Retailing
Euromonitor International's company profile, Metro AG in Retailing offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Publication date: Aug 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
RECENT QUARTERLY RESULTS – H1 2009 SEES MARKED SLOWDOWN
Chart 3 Strategic Evaluation
SWOT – METRO AG
Chart 4 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 5 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 6 Competitive Positioning
IRREGULAR GROWTH TREND DICTATED BY ACQUISITIONS AND DISPOSALS
Chart 7 Competitive Positioning
COMPETITIVE CONTEXT – METRO RANKS BELOW MAIN RIVALS
Chart 8 Competitive Positioning
GEOGRAPHIC OPPORTUNITIES
Chart 9 Geographic Opportunities
PRESENT IN MOST EUROPEAN MARKETS BUT NOT OUTSIDE EUROPE
Chart 10 Geographic Opportunities
GERMANY: REDUCING RELIANCE ON COMPETITIVE DOMESTIC MARKET
Chart 11 Geographic Opportunities
EXTENSIVE PRESENCE IN EASTERN EUROPE SET TO INCREASE
Chart 12 Geographic Opportunities
STRONG MULTI-CHANNEL PRESENCE IN POLAND
Chart 13 Geographic Opportunities
SOUTHERN EUROPE: EXPANSION PROSPECTS FOR MEDIA MARKT/SATURN
Chart 14 Geographic Opportunities
NEW MARKET ENTRIES – AMBITIOUS LONG-TERM GROWTH OBJECTIVES
Chart 15 Geographic Opportunities
CATEGORY OPPORTUNITIES
Chart 16 Category Opportunities
ELECTRONICS AND APPLIANCE SPECIALISTS TO OUTCLASS HYPERMARKETS
Chart 17 Category Opportunities
HYPERMARKETS VS. ELECTRONICS AND APPLIANCE SPECIALISTS
Chart 18 Category Opportunities
DEPARTMENT STORES: DIVESTING OR ACQUIRING MAIN RIVAL?
Chart 19 Category Opportunities
METRO’S NEW AMBITIONS IN INTERNET RETAILING
Chart 20 Category Opportunities
INTERNET RETAILING: FOCUS ON DIGITAL DOWNLOADS
Chart 21 Category Opportunities
CASH-AND-CARRY: METRO’S MOST GLOBAL OPERATIONS
Chart 22 Category Opportunities
CASH-AND-CARRY: EMERGING MARKET GAINS, TROUBLE IN GERMANY
Chart 23 Category Opportunities
BRAND STRATEGY
Chart 24 Brand Strategy
EXPANSION THROUGH MAJOR SINGLE-CHANNEL INTERNATIONAL BANNERS
Chart 25 Brand Strategy
MEDIA MARKT/SATURN: STRONG BRANDS GROW IN EMERGING MARKETS
Chart 26 Brand Strategy
MEDIA MARKT/SATURN FACE COMPETITION FROM DIVERSE PLAYERS
Chart 27 Brand Strategy
REAL: TURNAROUND IN GERMANY, EXPANSION IN EASTERN EUROPE
Chart 28 Brand Strategy
PRIVATE LABEL – NEW AMBITIONS FOR REAL’S RANGES
Chart 29 Brand Strategy
OPERATIONS
Chart 30 Operations
FOCUS ON SHAPE 2012, INNOVATIONS AND MORE LOGISTICS CAPACITY
Chart 31 Operations
RECOMMENDATIONS
Chart 32 Recommendations
KEY RECOMMENDATIONS
Chart 33 Recommendations