Miele & Cie KG

Euromonitor International's company profile, Miele & Cie KG offers detailed strategic analysis of the company's business, examining its performance in the domestic electrical appliances market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS FOR MIELE & CIE KG IN DOMESTIC ELECTRIC APPLIANCES

CORE BUSINESSES

GROWTH OPPORTUNITIES

Table 1 Miele & Cie KG: Domestic Electrical Appliances World Sector Sales Performance by Volume 2006

Table 2 Miele & Cie KG: Domestic Electrical Appliances Regional Sales Performance by Volume 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Miele corporate philosophy

Continued innovation drives business success

Miele@Home provides after-sales support

Miele aims for a minimum life cycle of 20 years per appliance

A corporate strategy geared to expansion

OWNERSHIP EVENTS

Table 3 Miele & Cie KG: World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 4 Miele & Cie KG: World and Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

COMPANY STRUCTURE

MIELE & CIE KG

Summary 1 Miele & Cie KG: Domestic Electrical Appliances Key Facts

PRODUCTION AND DISTRIBUTION

Investment in sales and service centres

Customer advice and support

Sales through high-end retail outlets

BRAND ASSESSMENT

BRAND STRATEGY

Table 5 Miele & Cie KG: Miele World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 6 Miele & Cie KG: Miele Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

APPENDICES

FINANCIAL SUMMARY

Table 7 Miele & Cie KG: Domestic Electrical Appliances Sales 2002-2006

COMPANY BACKGROUND

Summary 2 Miele & Cie KG: Historical Development

Summary 3 Miele & Cie KG: Subsidiaries 2006

Summary 4 Miele & Cie KG: Domestic Electrical Appliances Brands 2006

Summary 5 Miele & Cie KG: Miele & Cie KG Locations

Summary 6 Miele & Cie KG: Websites