Modelo SA de CV, Grupo

Euromonitor International's company profile, Modelo SA de CV, Grupo offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE BEER BUSINESS

FEMSA’s expansion to prompt an end to the Mexican beer duopoly?

Potential for regulatory reform

Possibility of FEMSA’s dilutive merger is a major threat to Grupo Modelo

Grupo Modelo looking to improve profit pool in the US...

...but strategy not without its risks

Table 1 Modelo SA de CV, Grupo: Beer World Sector Sales Performance 2005

Table 2 Modelo SA de CV, Grupo: Beer Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

Organic growth and expansion in international markets

Building premium positions in standard markets

Building premium positions in standard markets

Joint venture key to China

Diversification

Strategic shift

OPERATIONAL AND DISTRIBUTION STRATEGIES

Capital expenditure on increased production capacity

Expansion of distribution through supermarkets and owned convenience stores

Exclusive distribution agreements

Grupo Modelo increases its advertising in domestic and export markets

OWNERSHIP EVENTS

Summary 1 Modelo SA de CV, Grupo: Key Facts

PERFORMANCE BY REGION AND BY SECTOR

BEER MARKET ASSESSMENT

Beer market characterised by merger and acquisition

Emerging markets key to organic growth

LAGER

Grupo Modelo’s pricing strategy determined by geography

Standard price products dominate in Mexico

Premium price positioning in international markets

Competitive landscape

Prospects

Premium lager set to be chief driver of sales

Grupo Modelo to seek alliance in Eastern Europe?

Modelo needs to increase new product development investment

Table 3 Modelo SA de CV, Grupo: World Shares & Rankings in Beer by Sector 2004-2005

Table 4 Modelo SA de CV, Grupo: World and Regional Shares in Beer by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Grupo Modelo focuses on strong local beer brands

Corona Extra is the top beer brand in Mexico

Emphasis on joint ventures and distribution agreements

CORONA EXTRA

Corona Extra is a top five global beer brand which leads Mexican beer sales

Premium positioning in international markets

Strong potential for Corona Extra going forward; imported lager holds the key

PACIFICO

VICTORIA

Table 5 Modelo SA de CV, Grupo: Corona Extra World Shares & Rankings in Beer by Sector 2004-2005

Table 6 Modelo SA de CV, Grupo: Corona Extra Regional Shares in Beer by Sector 2005

Table 7 Modelo SA de CV, Grupo: Modelo Especial World Shares & Rankings in Beer by Sector 2004-2005

Table 8 Modelo SA de CV, Grupo: Pacifico Regional Shares in Beer by Sector 2005

Table 9 Modelo SA de CV, Grupo: Victoria World Shares & Rankings in Beer by Sector 2004-2005

Table 10 Modelo SA de CV, Grupo: Victoria Regional Shares in Beer by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 11 Modelo SA de CV, Grupo: Financial Summary 2003-2006

COMPANY BACKGROUND

Summary 2 Modelo SA de CV, Grupo: Historical Development

Summary 3 Modelo SA de CV, Grupo: Subsidiaries 2005

Summary 4 Modelo SA de CV, Grupo: Beer Brands 2005

Summary 5 Modelo SA de CV, Grupo: Company Locations

Summary 6 Modelo SA de CV, Grupo: Websites

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