Molson Coors Brewing Co
Euromonitor International's company profile, Molson Coors Brewing Co offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 23 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE BEER BUSINESS
Divestment of Kaiser enables company to focus on core strengths
Concentration on fundamentals: building brands and cutting costs
Negative short-term impact of smoking ban in the UK in 2007
Counter-productive impact on Molson Coors's brands of licensing strategy
Possibility of hostile takeover?
Potential merger with SABMiller?
Table 1 Molson Coors Brewing Co: Beer World Sector Sales Performance 2005
Table 2 Molson Coors Brewing Co: Beer Regional Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Brand initiatives and cutting costs
Canada is priority, but pricing remains soft
USA: building export markets and improving distribution efficiency
Brand building and cost management essential in tough UK market
OPERATIONAL AND DISTRIBUTION STRATEGIES
Capital expenditure on increased production capacity and productivity
Cost saving due to corporate reorganisation
Industry pricing is key in the UK
Distribution strategies adapted to region
Joint ventures key to Molson Coors's distribution and packaging strategies
MARKETING STRATEGIES
Advertising campaigns exemplify brand values
OWNERSHIP EVENTS
Summary 1 Molson Coors Brewing Co: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
BEER MARKET ASSESSMENT
Beer market characterised by merger and acquisition
Emerging markets key to organic growth
Competitive landscape
Molson Coors holds leading positions in Canada, US and UK
LAGER
Competitive landscape
Prospects
DARK BEER
Competitive landscape
Prospects
STOUT
Competitive landscape
Prospects
NON-/LOW-ALCOHOL BEER
Competitive landscape
Prospects
Table 3 Molson Coors Brewing Co: World Shares & Rankings in Beer by Sector 2004-2005
Table 4 Molson Coors Brewing Co: World and Regional Shares in Beer by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Coors and Molson core brand families
Other North American beers
British and Brazilian brands
New products
Packaging development
BAVARIA
Bavaria launches offset by rival introductions
Brand divested in 2006
CARLING
Consolidating number one status in the UK
Share gains in Canada and Ireland
Steady product innovation
Supporting UK music and football
COORS
Innovations back global strategy in 2007
KAISER
Divestment in 2006
KEYSTONE LIGHT
Rising share in US economy lager segment
New advertising campaign in 2007
MOLSON
Declining sales and market share as import rivals grow
Losing out to stable-mate Rickard's
Little prospect of growth in the US
Event-specific promotions
Table 5 Molson Coors Brewing Co: Bavaria World Shares & Rankings in Beer by Sector 2004-2005
Table 6 Molson Coors Brewing Co: Bavaria Regional Shares in Beer by Sector 2005
Table 7 Molson Coors Brewing Co: Molson World Shares & Rankings in Beer by Sector 2004-2005
Table 8 Molson Coors Brewing Co: Molson Regional Shares in Beer by Sector 2005
Table 9 Molson Coors Brewing Co: Coors World Shares & Rankings in Beer by Sector 2004-2005
Table 10 Molson Coors Brewing Co: Coors Regional Shares in Beer by Sector 2005
Table 11 Molson Coors Brewing Co: Carling World Shares & Rankings in Beer by Sector 2004-2005
Table 12 Molson Coors Brewing Co: Carling Regional Shares in Beer by Sector 2005
Table 13 Molson Coors Brewing Co: Kaiser World Shares & Rankings in Beer by Sector 2004-2005
Table 14 Molson Coors Brewing Co: Kaiser Regional Shares in Beer by Sector 2005
Table 15 Molson Coors Brewing Co: Keystone World Shares & Rankings in Beer by Sector 2004-2005
Table 16 Molson Coors Brewing Co: Keystone Regional Shares in Beer by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 17 Molson Coors Brewing Co: Financial Summary 2004-2006
COMPANY BACKGROUND
Summary 2 Molson Coors Brewing Co: Historical Development
Summary 3 Molson Coors Brewing Co: Subsidiaries 2005
Summary 4 Molson Coors Brewing Co: Beer Brands 2005
Summary 5 Molson Coors Brewing Co: Company Locations
Summary 6 Molson Coors Brewing Co: Websites