Natura Cosméticos SA

Euromonitor International's company profile, Natura Cosméticos SA offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS FOR NATURA COSMÉTICOS SA IN COSMETICS & TOILETRIES

CORE BUSINESSES

Perfect local operation

Position reflects global trends

Concentrated focus

GROWTH OPPORTUNITIES

Brakes go on international development

Product evolution

Expand the business model

LIMITED POTENTIAL

Scale and model inhibit growth

Can Natura evolve?

Table 1 Natura Cosméticos SA: Cosmetics & Toiletries World Sector Sales Performance 2007

Table 2 Natura Cosméticos SA: Cosmetics & Toiletries Regional Sales Performance 2007

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Keeping expansion on track

Preserving brand equity

OWNERSHIP EVENTS

Summary 1 Natura Cosméticos SA: Cosmetics & Toiletries Key Facts

COMPANY STRUCTURE

NATURA COSMéTICOS SA

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

NATURA - CHRONOS

NATURA - EKOS

NATURA - MAMãE E BEBê

Table 3 Natura Cosméticos SA: Natura World Shares & Rankings in Cosmetics and toiletries by Sector 2006-2007

Table 4 Natura Cosméticos SA: Natura Regional Shares in Cosmetics and Toiletries by Sector 2007

APPENDICES

FINANCIAL SUMMARY

Table 5 Natura Cosméticos SA: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Natura Cosméticos SA: Historical Development

Summary 3 Natura Cosméticos SA: Subsidiaries 2007

Summary 4 Natura Cosméticos SA: Cosmetics and Toiletries Brands 2007

Summary 5 Natura Cosméticos SA: Company Locations

Summary 6 Natura Cosméticos SA: Websites