Nestlé SA

Euromonitor International's company profile, Nestlé SA offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS IN PACKAGED FOOD

CORE BUSINESSES

Dairy products – China and Brazil driving global growth

Baby food – Danone's acquisition of Royal Numico will put pressure on Nestlé in Europe

Chocolate confectionery – the UK market still not back on track for Nestlé

Meal solutions – mixed prospects

GROWTH OPPORTUNITIES

Nestlé's strong position in emerging markets a key driver

Acquisition of Ruzskaya enhances prospects in the fast-growing confectionery market in Russia

Further expansion in premium chocolate through Pierre Marcolini

Table 1 Nestlé SA: Packaged Food World Sector Sales Performance 2006

Table 2 Nestlé SA: Packaged Food Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Persistent focus on market shares

Focus on "Popularly Positioned Products"

OWNERSHIP EVENTS

Acquisition of Gerber baby food

Divestment of canned milk brands in the Philippines and Canada

Acquisition of Joseph's Gourmet Pasta & Sauces

Acquisition of Ruzskaya Konditerskaya Fabrika

Table 3 Nestlé SA: World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 4 Nestlé SA: World and Regional Shares in Packaged Food by Sector 2006

COMPANY STRUCTURE

NESTLé SA

Summary 1 Nestlé SA: Packaged Food Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

DREYER'S/EDY'S

KITKAT

MAGGI

STOUFFER'S

Table 5 Nestlé SA: Dreyer's/Edy's World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 6 Nestlé SA: Dreyer's/Edy's Regional Shares in Packaged Food by Sector 2006

Table 7 Nestlé SA: KitKat World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 8 Nestlé SA: KitKat Regional Shares in Packaged Food by Sector 2006

Table 9 Nestlé SA: Maggi World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 10 Nestlé SA: Maggi Regional Shares in Packaged Food by Sector 2006

Table 11 Nestlé SA: Stouffer's World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 12 Nestlé SA: Stouffer's Regional Shares in Packaged Food by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 13 Nestlé SA: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Nestlé SA: Historical Development

Summary 3 Nestlé SA: Subsidiaries 2006

Summary 4 Nestlé SA: Packaged Food Brands 2006

Summary 5 Nestlé SA: Company Locations

Summary 6 Nestlé SA: Websites

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