Nestlé SA

Euromonitor International's company profile, Nestlé SA offers detailed strategic analysis of the company's business, examining its performance in the pet food and pet care products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PET FOOD BUSINESS

CORE BUSINESS

Dog food dominates company focus

Nestlé looking towards solid growth of premium dry dog food

Mid-priced dry dog food under pressure

Consumers in developed markets lose appetite for economy dry dog food

Competitive positioning between Nestlé and Mars intensifies

Dry cat food will be of major importance for Nestlé

Focus on premium products delivers results

Mid-priced dry cat food enjoys growth

Economy dry cat food to suffer weak demand

Wet cat food remains a major revenue earner

Premium varieties will win out as both mid-priced and economy varieties decline

Global competitive environment within cat food

GROWTH OPPORTUNITIES

Dog treats and mixers to produce opportunities...

.........as well as in the hotly contested US market

Competition intensifies within dog treats

Cat treats and mixers offer promise

LIMITED POTENTIAL

Wet dog food to experience declining fortunes

Nestlé continues to innovate in the face of challenging market conditions

Table 1 Nestlé SA: World Sector Sales Performance 2007

Table 2 Nestlé SA: Pet Food and Pet Care Products Regional Sales Performance 2007

STRATEGIC OBJECTIVES AND CHALLENGES

Strategic brands with premium positioning are central to company ideology...

.....and also brands with functionality

Expanding at international level and confronting Mars head-on

Challenges ahead

Table 3 Nestlé SA: World Shares & Rankings in Pet Food and Pet Care Products by Sector 2005-2006

Table 4 Nestlé SA: World and Regional Shares in Pet Food and Pet Care Products by Sector 2006

COMPANY STRUCTURE

Summary 1 Nestlé SA: Key Facts

PRODUCTION AND DISTRIBUTION

Extending distribution potential

Harmonising global functions

BRAND ASSESSMENT

BRAND STRATEGY

Building brands with premium focus and solid marketing

Products that offer functionality

CAT CHOW

DOG CHOW

FELIX

FRISKIES

Table 5 Nestlé SA: Cat Chow Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 6 Nestlé SA: Cat Chow Regional Shares in Pet Food and Pet Care Products by Sector 2006

Table 7 Nestlé SA: Dog Chow Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 8 Nestlé SA: Dog Chow Regional Shares in Pet Food and Pet Care Products by Sector 2006

Table 9 Nestlé SA: Felix Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 10 Nestlé SA: Felix Regional Shares in Pet Food and Pet Care Products by Sector 2006

Table 11 Nestlé SA: Friskies Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 12 Nestlé SA: Friskies Regional Shares in Pet Food and Pet Care Products by Sector 2006

Table 13 Nestlé SA: Purina ONE Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 14 Nestlé SA: Purina ONE Regional Shares in Pet Food and Pet Care Products by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 15 Nestlé SA: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Nestlé SA: Historical Development

Summary 3 Nestlé SA: Subsidiaries

Summary 4 Nestlé SA: Pet Food and Pet Care Products Brands

Summary 5 Nestlé SA: Company Locations

Summary 6 Nestlé SA: Websites

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