Nestlé SA
Euromonitor International's company profile, Nestlé SA offers detailed strategic analysis of the company's business, examining its performance in the soft drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 40 | Publication date: May 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR NESTLÉ IN SOFT DRINKS
CORE BUSINESSES
Health-driven demand in core categories
Varying fortunes in core markets
GROWTH OPPORTUNITIES
Corporate repositioning presents soft drinks opportunities
Targeting concerns about child obesity
Building on strength in hot drinks
Expansion in emerging markets
LIMITED POTENTIAL/CHALLENGES
Environmental concerns
Sluggish prospects in core regions
Table 1 Nestlé SA: World Sector Sales Performance by Volume 2007
Table 2 Nestlé SA: World Sector Sales Performance by Value 2007
Table 3 Nestlé SA: Soft Drinks Regional Sales Performance by Volume 2007
Table 4 Nestlé SA: Soft Drinks Regional Sales Performance by Value 2007
GROWTH STRATEGIES AND MARKET PERFORMANCE
Repositioning shapes acquisitions and product development
Table 5 Nestlé SA: World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 6 Nestlé SA: World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 7 Nestlé SA: World and Regional Shares in Soft Drinks by Sector by Volume 2007
Table 8 Nestlé SA: World and Regional Shares in Soft Drinks by Sector by Value 2007
CORPROATE OVERVIEW
NESTLé SA
Summary 1 Nestlé SA: Key Facts by Volume
Summary 2 Nestlé SA: Key Facts by Value
PRODUCTION AND DISTRIBUTION
Broad geographic base for production
Environmental improvements
Distribution tailored to specific markets
Joint ventures
HOD presence
BRAND ASSESSMENT
BRAND STRATEGY
Pressure to reorganise the portfolio
Broad-ranging appeal
Clearer portfolio would benefit marketing and innovation
Beyond core sectors
NESTLé PURE LIFE
PERRIER
POLAND SPRING
VITTEL
NESCAFé
NESTEA
Table 9 Nestlé SA: Nescafé Brand Shares in Soft Drinks by Sector by Volume 2006-2007
Table 10 Nestlé SA: Nescafé Brand Shares in Soft Drinks by Sector by Value 2006-2007
Table 11 Nestlé SA: Nescafé Regional Shares in Soft Drinks by Sector by Volume 2007
Table 12 Nestlé SA: Nescafé Regional Shares in Soft Drinks by Sector by Value 2007
Table 13 Nestlé SA: Nestea Brand Shares in Soft Drinks by Sector by Volume 2006-2007
Table 14 Nestlé SA: Nestea Brand Shares in Soft Drinks by Sector by Value 2006-2007
Table 15 Nestlé SA: Nestea Regional Shares in Soft Drinks by Sector by Volume 2007
Table 16 Nestlé SA: Nestea Regional Shares in Soft Drinks by Sector by Value 2007
Table 17 Nestlé SA: Nestlé Pure Life Brand Shares in Soft Drinks by Sector by Volume 2006-2007
Table 18 Nestlé SA: Nestlé Pure Life Brand Shares in Soft Drinks by Sector by Value 2006-2007
Table 19 Nestlé SA: Nestlé Pure Life Regional Shares in Soft Drinks by Sector by Volume 2007
Table 20 Nestlé SA: Nestlé Pure Life Regional Shares in Soft Drinks by Sector by Value 2007
Table 21 Nestlé SA: Perrier Brand Shares in Soft Drinks by Sector by Volume 2006-2007
Table 22 Nestlé SA: Perrier Brand Shares in Soft Drinks by Sector by Value 2006-2007
Table 23 Nestlé SA: Perrier Regional Shares in Soft Drinks by Sector by Volume 2007
Table 24 Nestlé SA: Perrier Regional Shares in Soft Drinks by Sector by Value 2007
Table 25 Nestlé SA: Poland Spring Brand Shares in Soft Drinks by Sector by Volume 2006-2007
Table 26 Nestlé SA: Poland Spring Brand Shares in Soft Drinks by Sector by Value 2006-2007
Table 27 Nestlé SA: Poland Spring Regional Shares in Soft Drinks by Sector by Volume 2007
Table 28 Nestlé SA: Poland Spring Regional Shares in Soft Drinks by Sector by Value 2007
Table 29 Nestlé SA: Vittel Brand Shares in Soft Drinks by Sector by Volume 2006-2007
Table 30 Nestlé SA: Vittel Brand Shares in Soft Drinks by Sector by Value 2006-2007
Table 31 Nestlé SA: Vittel Regional Shares in Soft Drinks by Sector by Volume 2007
Table 32 Nestlé SA: Vittel Regional Shares in Soft Drinks by Sector by Value 2007
APPENDICES
FINANCIAL SUMMARY
Table 33 Nestlé SA: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 3 Nestlé SA: Historical Development
Summary 4 Nestlé SA: Subsidiaries 2007
Summary 5 Nestlé SA: Soft Drinks Brands 2007
Summary 6 Nestlé SA: Company Locations
Summary 7 Nestlé SA: Websites