Nestlé SA in Pet Food and Pet Care Products – World
Euromonitor International's company profile, Nestlé SA in Pet Food and Pet Care Products – World offers detailed strategic analysis of the company's business, examining its performance in the pet food and pet care products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 8 | Publication date: Jan 2010
Table of contents
SCOPE OF THE REPORT
Chart 1 Scope of the Report
SCOPE
Chart 2 Scope of the Report
STRATEGIC EVALUATION
Chart 3 Strategic Evaluation
KEY COMPANY FACTS
Chart 4 Strategic Evaluation
FINANCIAL ASSESSMENT
Chart 5 Strategic Evaluation
SWOT – NESTLé SA
Chart 6 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 7 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 8 Competitive Positioning
COMPANY PERFORMANCE LARGELY IN LINE WITH MARKET
Chart 9 Competitive Positioning
MARS AND NESTLé THE UNASSAILABLE LEADERS
Chart 10 Competitive Positioning
PET CARE COMPANIES BENEFIT FROM ANTHROPOMORPHISM TREND
Chart 11 Competitive Positioning
PET FOOD AND PET CARE A HIGHLY CONSOLIDATED MARKET
Chart 12 Competitive Positioning
MARS DOMINATES WESTERN EUROPE BUT NESTLé NARROWS THE GAP
Chart 13 Competitive Positioning
MARKET ASSESSMENT
Chart 14 Market Assessment
PET FOOD LARGELY RESILIENT TO ECONOMIC DOWNTURN
Chart 15 Market Assessment
EMERGING MARKET GROWTH REMAINS STRONG DESPITE RECESSION
Chart 16 Market Assessment
CATEGORY AND GEOGRAPHIC OPPORTUNITIES
Chart 17 Category and Geographic Opportunities
NESTLé WELL POSITIONED IN KEY US MARKET
Chart 18 Category and Geographic Opportunities
USA: CATEGORY GROWTH PROSPECTS – 2009-2014
Chart 19 Category and Geographic Opportunities
PREMIUM PRODUCTS AND TREATS REMAIN KEY IN WESTERN EUROPE
Chart 20 Category and Geographic Opportunities
HIGHEST GROWTH VS HIGHEST DECLINE CATEGORIES – 2009-2014
Chart 21 Category and Geographic Opportunities
NESTLé SIGNIFICANTLY LAGS BEHIND MARS IN EASTERN EUROPE
Chart 22 Category and Geographic Opportunities
GROWTH PROSPECTS IN EASTERN EUROPE – 2009-2014
Chart 23 Category and Geographic Opportunities
MARS MORE DYNAMIC IN LATIN AMERICA
Chart 24 Category and Geographic Opportunities
MOST ATTRACTIVE CATEGORIES IN LATIN AMERICA – 2009-2014
Chart 25 Category and Geographic Opportunities
MID-PRICED SEGMENT OFFERS OPPORTUNITIES IN ASIA PACIFIC
Chart 26 Category and Geographic Opportunities
HIGHEST GROWTH OPPORTUNITIES IN JAPAN – 2009-2014
Chart 27 Category and Geographic Opportunities
BRAND STRATEGY
Chart 28 Brand Strategy
LARGE BRAND PORTFOLIO BUILT UP THROUGH ACQUISITIONS
Chart 29 Brand Strategy
MID-PRICED FRISKIES: OPPORTUNITIES IN EMERGING MARKETS
Chart 30 Brand Strategy
WESTERN EUROPEAN EXPANSION OF PRO PLAN AND PURINA ONE
Chart 31 Brand Strategy
BENEFUL MOVES INTO TOP FIVE IN GLOBAL PREMIUM DOG FOOD
Chart 32 Brand Strategy
OPERATIONS
Chart 33 Operations
PRODUCTION AND OPERATIONAL STRATEGIES
Chart 34 Operations
RECOMMENDATIONS
Chart 35 Recommendations
BENEFUL BRAND: POTENTIAL IN WESTERN EUROPE
Chart 36 Recommendations