Nissin Food Products Co Ltd
Euromonitor International's company profile, Nissin Food Products Co Ltd offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 8 | Tables: 22 | Publication date: Mar 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Nissin Food Products Co Ltd: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Record-hot summer and appreciation of Yen dampened sales
Reduction in costs results in all time high operating profit
Retained earnings positively impact shareholders’ equity
R&D expenditure and employee headcount remain relatively constant
Table 1 Nissin Food Products Co Ltd: Financial Summary 2001-2005
2.2 GEOGRAPHIC COVERAGE
Strong product development focus in Japan
Greater operational efficiency results in lower operating loss in North America
Aggressive television advertising leads to increase sales in Mexico and Brazil
Further expansion in demand expected in People’s Republic of China
Diversification of marketing channels increases sales potential in Asia
Realignment of operations to improve profits in Europe
Test marketing in major cities to pave way for full-scale marketing activities in Russia
Table 2 Nissin Food Products Co Ltd: Sales by Region 2001-2005
Table 3 Nissin Food Products Co Ltd: Operating Profit by Region 2001-2005
2.3 BUSINESS FOCUS
Solid sales for cup-type noodles segment
Increased focus on products with health and beauty benefits
New flavours and variations to revive consumer interest in chilled and frozen foods
Greater demand for cereals, health drinks and cold beverages
Table 4 Nissin Food Products Co Ltd: Sales by Division 2000-2004
Chart 1 Nissin Food Products Co Ltd: % Sales by Division 2005
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 Nissin Food Products Co Ltd: Business Agreements 2004
4. PACKAGED FOOD BUSINESS OF NISSIN FOOD PRODUCTS CO LTD
4.1 PACKAGED FOOD BUSINESS DEVELOPMENT
Founds the instant noodles market
Establishes first overseas base in the US
Expansion into the People’s Republic of China
Greater focus on health food segment
5. NISSIN FOOD PRODUCTS CO LTD PERFORMANCE IN PACKAGED FOOD
5.1 COMPETITIVE CONTEXT
Leading player in instant noodles
Dominance in Japan
Strong position in the People’s Republic of China
5.2 COMPANY WORLD MARKET SHARES
Leading positions in noodles and dried processed food
Improved rankings in pasta and chilled processed food
Table 5 Nissin Food Products Co Ltd: World Shares & Rankings in Packaged Food by Sector 2001-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Strong presence in Asia-Pacific region
Top Ramen remain tops in the Americas
Growing presence in Western Europe
Table 6 Nissin Food Products Co Ltd: Regional Shares in Packaged Food by Sector 2004
5.4 MARKETING STRATEGIES
Emphasis on Frequent Shoppers Program in Japan
High impact promotional campaigns and improved packaging
5.5 DISTRIBUTION STRATEGIES
Wide range of distribution channels
Effective Point-of-Sale system to track product movements
Sales over the Internet
Diversification of distribution channels in the Asia-Pacific region
Tapping into existing marketing channels
6. NISSIN FOOD PRODUCTS CO LTD PACKAGED FOOD BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Chicken Ramen – The world’s first instant noodle
Cup Noodles – The world’s pioneer cup-type noodle
Nissin GooTa – High margin brand
Chilled and frozen processed food
Snacks, confectionery and other food products
6.2 NEW PRODUCT DEVELOPMENT
New extensions of core brands
Introduction of products with health and beauty benefits
Launch of Korean-flavoured noodles and pasta products
Pursuing the niche segments
Packaging development
6.3 PRIVATE LABEL MANUFACTURE
Partnership with convenience stores
6.4 CORE BRANDS
Cup Noodles
Table 7 Nissin Food Products Co Ltd: Cup Noodles World Shares & Rankings in Packaged Food by Sector 2001-2004
Table 8 Nissin Food Products Co Ltd: Cup Noodles Regional Shares in Packaged Food by Sector 2004
Doll
Table 9 Nissin Food Products Co Ltd: Doll World Shares & Rankings in Packaged Food by Sector 2001-2004
Table 10 Nissin Food Products Co Ltd: Doll Regional Shares in Packaged Food by Sector 2004
Nissin
Table 11 Nissin Food Products Co Ltd: Nissin World Shares & Rankings in Packaged Food by Sector 2001-2004
Table 12 Nissin Food Products Co Ltd: Nissin Regional Shares in Packaged Food by Sector 2004
Top Ramen
Table 13 Nissin Food Products Co Ltd: Top Ramen World Shares & Rankings in Packaged Food by Sector 2001-2004
Table 14 Nissin Food Products Co Ltd: Top Ramen Regional Shares in Packaged Food by Sector 2004
7. NISSIN FOOD PRODUCTS CO LTD PACKAGED FOOD STRATEGIC EVALUATION
7.1 NISSIN FOOD PRODUCTS CO LTD SECTOR POTENTIAL
Soaring demand for noodles
Potential in frozen noodles
High growth prospects for health food segment
Strong global expansion programme
Table 15 Nissin Food Products Co Ltd: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR PACKAGED FOOD BUSINESS
Further expansion in the domestic market
Vast growth potential globally
8. APPENDICES
8.1 APPENDIX 1 – NISSIN FOOD PRODUCTS CO LTD BRAND PORTFOLIO
Summary 3 Nissin Food Products Co Ltd: Packaged Food Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF NISSIN FOOD PRODUCTS CO LTD
Summary 4 Nissin Food Products Co Ltd: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF NISSIN FOOD PRODUCTS CO LTD
Summary 5 Nissin Food Products Co Ltd: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Nissin Food Products Co Ltd: Historical Development
8.5 APPENDIX 5 – COMPANY LOCATIONS
Summary 7 Nissin Food Products Co Ltd: Company Locations