Novartis AG

Euromonitor International's company profile, Novartis AG offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOOD BUSINESS

Nestlé set to benefit from good placement of Novartis in developing meal replacement products market

Baby food offers good opportunity for growth, despite rumours of divestment

In spite of low birth rate, baby food set to grow in North America

Modest Novartis share in Eastern Europe could reshape the European market ranking if acquired

Baby food growth attracts many suitors

American players too small to be purchasers

High margin could appeal to equity firms while largest US dairy players are not interested

Table 1 Novartis AG: World Sector Sales Performance 2005

Table 2 Novartis AG: Packaged Food Regional Sales Performance 2005

CORPORATE OVERVIEW

Strategic objectives and challenges

Operational and distribution strategies

From trademark glass jar to plastic

Novartis's products strictly regulated

Ownership events

Summary 1 Novartis AG: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOOD MARKET ASSESSMENT

Sluggish sales in packaged food vs. above average performance in pharmaceuticals

Convenience and health and wellness drive packaged food market

Novartis's presence limited to organic baby food

Western Europe and North America are the largest markets

BABY FOOD

Competitive landscape

Prospects

MEAL REPLACEMENT PRODUCTS

Competitive landscape

Prospects

Table 3 Novartis AG: World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 4 Novartis AG: World and Regional Shares in Packaged Food by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Boost

Gerber

Gerlinéa

Isocal

Milical

Table 5 Novartis AG: Boost World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 6 Novartis AG: Boost Regional Shares in Packaged Food by Sector 2005

Table 7 Novartis AG: Gerber World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 8 Novartis AG: Gerber Regional Shares in Packaged Food by Sector 2005

Table 9 Novartis AG: Gerlinéa World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 10 Novartis AG: Gerlinéa Regional Shares in Packaged Food by Sector 2005

Table 11 Novartis AG: Isocal World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 12 Novartis AG: Isocal Regional Shares in Packaged Food by Sector 2005

Table 13 Novartis AG: Milical World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 14 Novartis AG: Milical Regional Shares in Packaged Food by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 15 Novartis AG: Financial Summary 2001-2005

COMPANY BACKGROUND

Summary 2 Novartis AG: Historical Development

Summary 3 Novartis AG: Subsidiaries 2005

Summary 4 Novartis AG: Packaged Food Brands 2005

Summary 5 Novartis AG: Company Locations

Summary 6 Novartis AG: Websites

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