OTC Healthcare in Argentina
Euromonitor International's OTC Healthcare in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Growth Continues
The Argentine OTC healthcare market has experienced another year of growth in 2006 as consumers became more interested in health issues, and higher disposable income allowed them to devote more resources to personal care. Advertising also took a key role as it helped educate consumers regarding the benefits of certain products, such as vitamins, which were unknown to consumers.
Concentration Takes a Break
Having increased their shares for some years due to mergers and acquisitions, as in the case of Bayer and Roche, as well as successful product launches, such as Bagó's Actual, leading companies lost share during 2006. The main reason for this was product launches such as Ramón's Bronquisedan Pediátrico or Phoenix's new version of Pervinox, which were very successful as they used trusted adult brand names to introduce child-specific products or they offered more convenience of application or transport.
Manufacturers Adapt Formats and Products to Consumers' Requirements
Manufacturers have been very responsive to customers' needs by adapting product formats. One example was Bagóhepat and Hepatalgina in tablets, which do not require consumers to carry their glass bottles with the product in liquid form. Product types were also changed, such as the launch of Ibu Evanol Plus, which claims to have a more rapid effect or Ibu Evanol Cápsulas Blandas, which claims to cause less gastric problems.
Direct Sales Gain Share
Direct sales saw an increase in value share in 2006, mostly driven by Herbalife, which doubled its sales force that year, and therefore contributed to the channel growth. Direct sales gained share at the expense of pharmacies. The main reason for Herbalife's increase in salespersons was an effort made in recruiting, and the relatively small size of its former sales force.
Strong Growth Ahead
Strong growth is predicted for the forecast period due to a buoyant economy, increased importance given to health maintenance, evidence of which is the boom in gym memberships seen in the country. Increasingly hectic lifestyles also mean consumers spend more on OTC products as a means to boost their performance in their professional and social lives.
Table of contents
OTC HEALTHCARE IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth Continues
Concentration Takes a Break
Manufacturers Adapt Formats and Products to Consumers' Requirements
Direct Sales Gain Share
Strong Growth Ahead
KEY TRENDS AND DEVELOPMENTS
Higher Employment Rates Boost OTC Sales
Changing Consumer Attitudes: Higher Emphasis on Immediate Gratification
Government Determined to Control Inflation
Hectic Lifestyles Boost Healthcare Awareness
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2001-2006
Table 2 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 5 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 6 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ARCOR SAIC - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arcor SAIC: Key Facts
Summary 3 Arcor SAIC: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Arcor SAIC: Competitive Position 2006
CADBURY STANI SAIC - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cadbury Stani SAIC: Key Facts
Summary 6 Cadbury Stani SAIC: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Cadbury Stani SAIC: Competitive Position 2006
GERARDO RAMóN Y CíA SAIC, LABORATORIOS - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Laboratorios Gerardo Ramón y Cía SAIC: Key Facts
Summary 9 Laboratorios Gerardo Ramón y Cía SAIC: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 10 Laboratorios Gerardo Ramón y Cía SAIC: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Laboratorios Gerardo Ramón y Cía SAIC: Competitive Position 2006
LABORATORIO ELEA SACIF Y A - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Laboratorio Elea SACIF y A: Key Facts
Summary 13 Laboratorio Elea SACIF y A: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 14 Laboratorio Elea SACIF y A: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Laboratorio Elea SACIF y A: Competitive Position 2006
LABORATORIOS ANDRóMACO SA - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Laboratorios Andrómaco SA: Key Facts
Summary 17 Laboratorios Andrómaco SA: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 18 Laboratorios Andrómaco SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Laboratorios Andrómaco SA: Competitive Position 2006
ANALGESICS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2001-2006
Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 14 Herbal vs Standard Topical Analgesics 2001/2006
Table 15 Analgesics Company Shares by Retail Value 2002-2006
Table 16 Analgesics Brand Shares by Retail Value 2003-2006
Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 21 Sales of Decongestants by Type: Value 2001-2006
Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 32 Herbal vs Standard Digestive Remedies 2001/2006
Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 48 Sales of Vitamins by Type: Value 2001-2006
Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 52 Vitamins Brand Shares by Retail Value 2003-2006
Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2001-2006
SECTOR DATA
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN ARGENTINA
OVERVIEW
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2001-2006
Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 67 Eye Care Company Shares by Retail Value 2002-2006
Table 68 Eye Care Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN ARGENTINA
OVERVIEW
ADULT MOUTHCARE IN ARGENTINA
OVERVIEW
CALMING AND SLEEPING PRODUCTS IN ARGENTINA
OVERVIEW
WOUND TREATMENTS IN ARGENTINA
OVERVIEW
SECTOR DATA
Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011