OTC Healthcare in Argentina
Euromonitor International's OTC Healthcare in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 112 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Growth continues for OTC healthcare
The Argentine market for OTC healthcare products saw growth during 2008, due to higher advertising expenditure aiming to make consumers aware of the benefits of products such as Elea’s Mox 12 Hs naproxen, or Boehringer’s Buscapina Fem IBS treatment. Additionally, consumers saw strong disposable income growth throughout most of the year, and could afford to purchase OTC products.
Price agreements come to an end
Without much publicity, price agreements between the government and the main industry associations CILFA (Cámara Industrial de Laboratorios Farmacéuticos Argentinos), CAEME (Cámara Argentina de Especialidades Medicinales) and COOPERALA (Cámara Empresaria de Laboratorios Farmacéuticos) of the pharmaceutical market came to an end, as companies could not afford to keep prices at the current level and remain profitable. Prices, however, increased only at around the official rate of inflation as calculated by INDEC (National Institute of Statistics and Census), which for political reasons underestimates inflation. Private economists estimate that the inflation rate is at least double that measured by INDEC, and as a result OTC players are seeing their margins eroded by inflation.
Local companies gain share
Boosted by product launches in 2007, such as Elea’s Mox 12 Hs in 2007 and Lasifarma’s Tafirol T Caliente Plus, as well as advertising expenditure aimed at increasing awareness of products’ advantages, local companies are gaining positions over their global counterparts. Local companies also generally tend to charge lower prices than global companies, and therefore have a clear advantage over global players.
Drugstores gain distribution share
Farmacity continued expanding the number of outlets it possesses in Argentina and continued with promotions, such as raffles that all customers automatically enter for prizes such as cars. Additionally, drugstores offer a 24-hour service, low prices, payment in instalments if using a credit card, and a wide assortment of products in addition to just OTC and pharmaceutical products, such as cosmetics and toiletries and even packaged food. As a consequence, the channel’s share of sales increased as Argentine consumers appreciate all the benefits provided by the leading drugstore chain.
Slow down in growth predicted
Sales are forecast to growth in 2008-2013 period, but at a significantly lower pace, as the performance of the economy will worsen significantly, as a result of low commodity prices and high governmental expenditures. Argentineans, however, will have increasing interest in maintaining and improving their health and will then demand higher quantities of OTC products, but at a slower growth pace.
Table of contents
OTC HEALTHCARE IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth continues for OTC healthcare
Price agreements come to an end
Local companies gain share
Drugstores gain distribution share
Slow down in growth predicted
KEY TRENDS AND DEVELOPMENTS
Volatile economic and political environment causes stress
Parapharmacy/drugstore chains’ growth to limit manufacturers’ profitability
Self-medication drives up sales
Companies slow down product launches
Eroding economy could hurt growth
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches 2005-2008
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ARCOR SAIC - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Arcor SAIC: Key Facts
Summary 4 Arcor SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Arcor SAIC: Competitive Position 2008
CADBURY STANI SAIC - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Cadbury Stani SAIC: Key Facts
Summary 7 Cadbury Stani SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Cadbury Stani SAIC: Competitive Position 2008
GERARDO RAMóN Y CíA SAIC, LABORATORIOS - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Laboratorios Gerardo Ramón y Cía SAIC: Key Facts
Summary 10 Laboratorios Gerardo Ramón y Cía SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Laboratorios Gerardo Ramón y Cía SAIC: Competitive Position 2008
LABORATORIO ELEA SACIF Y A - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Laboratorio Elea SACIF y A: Key Facts
Summary 13 Laboratorio Elea SACIF y A: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Laboratorio Elea SACIF y A: Competitive Position 2008
LABORATORIOS ANDRóMACO SA - OTC HEALTHCARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Laboratorios Andrómaco SA: Key Facts
Summary 16 Laboratorios Andrómaco SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Laboratorios Andrómaco SA: Competitive Position 2008
ANALGESICS IN ARGENTINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 15 Analgesics Company Shares by Value 2004-2008
Table 16 Analgesics Brand Shares by Value 2005-2008
Table 17 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ARGENTINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 21 Sales of Decongestants by Type: Value 2003-2008
Table 22 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN ARGENTINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 32 Herbal vs Standard Digestive Remedies 2003-2008
Table 33 Digestive Remedies Company Shares by Value 2004-2008
Table 34 Digestive Remedies Brand Shares by Value 2005-2008
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN ARGENTINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 39 Herbal vs Standard Medicated Skin Care 2003-2008
Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 41 Medicated Skin Care Company Shares by Value 2004-2008
Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
Table 43 Acne Treatments Brand Shares by Value 2005-2008
Table 44 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN ARGENTINA
HEADLINES
TRENDS – VITAMINS
TRENDS – DIETARY SUPPLEMENTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Dietary Supplements: Brand Ranking by Positioning 2008
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 50 Dietary Supplements by Positioning 2006-2008
Table 51 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 52 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 53 Vitamins Brand Shares by Value 2005-2008
Table 54 Dietary Supplements Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN ARGENTINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 57 Number of Smokers by Gender 2003-2008
SECTOR DATA
Table 58 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 59 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 60 NRT Gum Flavours: % Value Breakdown 2006-2008
Table 61 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 62 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN ARGENTINA
HEADLINES
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2003-2008
Table 66 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 67 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 68 Eye Care Company Shares by Value 2004-2008
Table 69 Eye Care Brand Shares by Value 2005-2008
Table 70 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN ARGENTINA
HEADLINES
SECTOR DATA
Table 72 Sales of Ear Care: Value 2003-2008
Table 73 Sales of Ear Care: % Value Growth 2003-2008
Table 74 Ear Care Company Shares by Value 2004-2008
Table 75 Ear Care Brand Shares by Value 2005-2008
Table 76 Forecast Sales of Ear Care: Value 2008-2013
Table 77 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN ARGENTINA
HEADLINES
SECTOR DATA
Table 78 Sales of Adult Mouth Care: Value 2003-2008
Table 79 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 80 Adult Mouth Care Company Shares by Value 2004-2008
Table 81 Adult Mouth Care Brand Shares by Value 2005-2008
Table 82 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 83 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN ARGENTINA
HEADLINES
SECTOR DATA
Table 84 Sales of Calming and Sleeping Products: Value 2003-2008
Table 85 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 86 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 87 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 88 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 89 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN ARGENTINA
HEADLINES
SECTOR DATA
Table 90 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 91 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 92 Wound Treatments Company Shares by Value 2004-2008
Table 93 Wound Treatments Brand Shares by Value 2005-2008
Table 94 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 95 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
OTC OBESITY IN ARGENTINA
HEADLINES
EMERGENCY CONTRACEPTION IN ARGENTINA
HEADLINES