OTC Healthcare in Bosnia-Herzegovina
Euromonitor International's OTC Healthcare in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 89 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Building foundations for future
The review period saw quality accumulation on the supply side of the OTC healthcare market in Bosnia-Herzegovina. This was in the form of a widening range of products, improved product/brand availability, more widespread availability of information and an improved pharmaceutical service. This is likely to result in a surge in demand in coming years. Unlike a couple of years ago, consumers in Bosnia-Herzegovina are now in the position to self-medicate efficiently and effectively – an option they are increasingly interested in due to a poorly organised public health system in the country, and a decreasing amount of free time.
Self-medication popularity on rise
In 2008 consumers in Bosnia-Herzegovina turned to pharmacists for advice more frequently, seeking quick-fix solutions to health problems. Consequently, pharmacists are becoming increasingly important in influencing purchasing decisions in the OTC healthcare market in Bosnia-Herzegovina. Obtaining a doctor’s appointment in the country can be somewhat time consuming, as doctors’ surgeries are often crowded with senior citizens waiting to obtain prescriptions for monthly drug supplies. If their health problems are not too serious, then the younger, working population in Bosnia-Herzegovina simply cannot afford to wait in line for a five to 10 minute routine check, so they often turn to pharmacists for advice on proper medication.
Key promotional strategies
Domestic and regional manufacturers led sales of OTC healthcare products in Bosnia-Herzegovina in 2008. They are the closest to consumers and able to build strong long-term relations with key purchase influencers – doctors and pharmacists. This is the most essential marketing activity on OTC healthcare market in Bosnia-Herzegovina. With regard to advertising, OTC healthcare manufacturers invest significant sums into building brand reconcilability. TV, magazines and pamphlets are the most frequently used media, but their importance does not even come close to that of strategic management of relations with key influencers. The power of the Internet as a self- medication information database is becoming increasingly important, however.
Traditional distribution
Chemists/pharmacies and parapharmacies/drugstores traditionally account for largest share of OTC healthcare product sales in Bosnia-Herzegovina. A much smaller proportion of sales goes through healthfood shops and grocery retailers – this proportion refers almost exclusively to vitamins and dietary supplements. Internet sales are still insignificant, while direct sales record solid results and offer good potential. Aside from the expansion of direct sales no other distribution channel is expected to see a surge over the forecast period.
Increasing importance of communication
Increasingly busy consumers in Bosnia-Herzegovina will increasingly turn to self-medication over the forecast period. They will also become less tolerant with regard to minor health problems which adversely impact their quality of life. The increased quality of products available in the OTC healthcare market in Bosnia-Herzegovina will allow consumers to efficiently and effectively implement their self-medication practices in coming years. Manufacturers will need to focus on two topics: maintaining strong relations with key purchase influencers, and establishing direct communication with consumers. The latter will become increasingly important as consumers in Bosnia-Herzegovina become more educated and increasingly turn to the Internet to obtain healthcare information and advice.
Table of contents
OTC HEALTHCARE IN BOSNIA-HERZEGOVINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Building foundations for future
Self-medication popularity on rise
Key promotional strategies
Traditional distribution
Increasing importance of communication
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
Laws in place
Advertising
Packaging and Labelling
Distribution
Vitamins & Dietary Supplements Registration and Classification
Generics
Switches
DEFINITIONS
Sources
Summary 1 Research Sources
ANALGESICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Analgesics Company Shares by Value 2004-2008
Table 15 Analgesics Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 20 Sales of Decongestants by Type: Value 2003-2008
Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 31 Herbal vs Standard Digestive Remedies 2003-2008
Table 32 Digestive Remedies Company Shares by Value 2004-2008
Table 33 Digestive Remedies Brand Shares by Value 2005-2008
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 38 Herbal vs Standard Medicated Skin Care 2003-2008
Table 39 Medicated Skin Care Company Shares by Value 2004-2008
Table 40 Medicated Skin Care Brand Shares by Value 2005-2008
Table 41 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 42 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 43 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 45 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 46 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 47 Vitamins Brand Shares by Value 2005-2008
Table 48 Dietary Supplements Brand Shares by Value 2005-2008
Table 49 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 50 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS
Headlines
EYE CARE
Headlines
Sector Data
Table 51 Sales of Eye Care by Subsector: Value 2003-2008
Table 52 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 53 Eye Care Company Shares by Value 2004-2008
Table 54 Eye Care Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 56 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
WOUND TREATMENTS
Headlines
Sector Data
Table 57 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 58 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 59 Wound Treatments Company Shares by Value 2004-2008
Table 60 Wound Treatments Brand Shares by Value 2005-2008
Table 61 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 62 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EAR CARE
Headlines
Sector Data
Table 63 Sales of Ear Care: Value 2003-2008
Table 64 Sales of Ear Care: % Value Growth 2003-2008
Table 65 Ear Care Company Shares by Value 2004-2008
Table 66 Ear Care Brand Shares by Value 2005-2008
Table 67 Forecast Sales of Ear Care: Value 2008-2013
Table 68 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE
Headlines
Sector Data
Table 69 Sales of Adult Mouth Care: Value 2003-2008
Table 70 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 71 Adult Mouth Care Company Shares by Value 2004-2008
Table 72 Adult Mouth Care Brand Shares by Value 2005-2008
Table 73 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 74 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS
Headlines
Sector Data
Table 75 Sales of Calming and Sleeping Products: Value 2003-2008
Table 76 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 77 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 78 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 79 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 80 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
ALKALOID AD
Strategic Direction
Key Facts
Summary 2 Alkaloid AD: Key Facts
Summary 3 Alkaloid AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alkaloid AD: Competitive Position 2008
BOSNALIJEK PHARMACEUTICALS DD
Strategic Direction
Key Facts
Summary 5 Bosnalijek Pharmaceuticals dd : Key Facts
Summary 6 Bosnalijek Pharmaceuticals dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Bosnalijek Pharmaceuticals dd: Competitive Position 2008
PLIVA HRVATSKA DOO
Strategic Direction
Key Facts
Summary 8 Pliva Hrvatska doo: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Pliva Hrvatska doo: Competitive Position 2008