OTC Healthcare in Cameroon
Euromonitor International's OTC Healthcare in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 79 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Price stability supports healthy growth in volume sales
Government tax policy, coupled with growing competition from cheap generics, helped to keep prices down and sustain good growth in OTC healthcare volume sales during the review period. This remained the case in 2008, with the government policy of making certain OTC healthcare products exempt from VAT and reducing import taxes on others being the main driver of volume sales growth in most sectors.
Multinationals maintain first mover positions in key OTC healthcare sectors
Cameroon’s OTC healthcare market remained fairly concentrated in 2008, with a handful of big multinationals holding strong positions in all the key sectors. During the review period, these companies were able to exploit their first mover advantages and maintain their competitive positions thanks to their strong international reputations and efficient marketing campaigns. However, falling purchasing power, compounded by rising energy and food prices, is driving many consumers to switch to cheaper brands imported from Asia, and this trend is likely to continue over the forecast period.
Cheaper generics continue to gain ground as disposable incomes fall
Cheaper generics from India and East Asia occupied are playing an increasingly important role in Cameroon’s OTC healthcare market. In 2008, a sharp decrease in purchasing power significantly boosted demand for imported generic products. Though the market as a whole remained firmly in the control of leading multinationals, it is expected that Asian generic manufacturers will become strong contenders towards the end of the forecast period, especially if the economic crisis persists.
Laws governing OTC healthcare distribution remain poorly enforced
Laws governing the OTC healthcare market in Cameroon are quite liberal and poorly enforced. As a result, many OTC healthcare products and some prescription-only (Rx) medications are widely available at unregulated roadside medicine stores offering lower prices than retailers in conventional channels. However many products sold by such outlets are past their expiry date, contaminated or outright counterfeit. Government campaigns to raise awareness of this among consumers and discourage them from visiting these roadside sellers remain generally ineffective.
Economic woes will limit growth in constant value terms over 2008-2013
The forecast period is likely to witness only modest growth in OTC healthcare constant value sales, while volume sales should continue to rise steadily in most sectors. This will be mainly due to growing competition from Asian producers of cheap generics, and this trend will deepen as the global economic crisis and its domestic impact persist.
Table of contents
OTC HEALTHCARE IN CAMEROON : MARKET INSIGHT
EXECUTIVE SUMMARY
Price stability supports healthy growth in volume sales
Multinationals maintain first mover positions in key OTC healthcare sectors
Cheaper generics continue to gain ground as disposable incomes fall
Laws governing OTC healthcare distribution remain poorly enforced
Economic woes will limit growth in constant value terms over 2008-2013
MARKET DATA
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
ANALGESICS
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Analgesics Company Shares by Value 2004-2008
Table 15 Analgesics Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 20 Sales of Decongestants by Type: Value 2003-2008
Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 31 Herbal vs Standard Digestive Remedies 2003-2008
Table 32 Digestive Remedies Company Shares by Value 2004-2008
Table 33 Digestive Remedies Brand Shares by Value 2005-2008
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 38 Herbal vs Standard Medicated Skin Care 2003-2008
Table 39 Medicated Skin Care Company Shares by Value 2004-2008
Table 40 Medicated Skin Care Brand Shares by Value 2005-2008
Table 41 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 42 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS
HEADLINES
Trends
Competitive Landscape
Prospects
Sector Data
Table 43 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 45 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 46 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 47 Vitamins Brand Shares by Value 2005-2008
Table 48 Dietary Supplements Brand Shares by Value 2005-2008
Table 49 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 50 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS
Headlines
EYE CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Eye Care by Subsector: Value 2003-2008
Table 52 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 53 Eye Care Company Shares by Value 2004-2008
Table 54 Eye Care Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 56 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
WOUND TREATMENTS
HEADLINES
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 58 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 59 Wound Treatments Company Shares by Value 2004-2008
Table 60 Wound Treatments Brand Shares by Value 2005-2008
Table 61 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 62 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EAR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 63 Sales of Ear Care: Value 2003-2008
Table 64 Sales of Ear Care: % Value Growth 2003-2008
Table 65 Ear Care Company Shares by Value 2004-2008
Table 66 Ear Care Brand Shares by Value 2005-2008
Table 67 Forecast Sales of Ear Care: Value 2008-2013
Table 68 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN CAMEROON
CALMING AND SLEEPING PRODUCTS
Headlines
Trends
Competitive landscape
Prospects
SECTOR DATA
Table 69 Sales of Calming and Sleeping Products: Value 2003-2008
Table 70 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 71 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 72 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 73 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 74 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION
OTC STATINS IN CAMEROON
OTC OBESITY IN CAMEROON
OTC TRIPTANS IN CAMEROON
CAMPHARM SA
Strategic Direction
Key Facts
Summary 2 Campharm SA: Key Facts
Company Background
Production
Competitive Positioning
CAMEROON PHARMACEUTICAL INDUSTRIES TRADING (CINPHARM)
Strategic Direction
Key Facts
Summary 3 CAMEROUN PHARMACEUTICAL INDUSTRIES TRADING (CINPHARM):
Company Background
Production
Competitive Positioning
ESPACE LANDMARK
Strategic Direction
Key Facts
Summary 4 ESPACE LANDMARK: Key Facts
Company Background
Competitive Positioning
UNITE CAMEROUNAISE PHARMACEUTIQUE
Strategic Direction
Key Facts
Summary 5 UNITE CAMEROUNAISE PHARMACEUTIQUE: Key Facts
Company Background
Competitive Positioning