OTC Healthcare in Canada
Euromonitor International's OTC Healthcare in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 94 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Ageing and Longer Living Canadians Spend on Medical Good and Services
The growing number of older and longer living Canadians, faced with health problems and being more prone to illnesses and injuries, have supported sales of medications and healthcare services in the country. This trend stood behind the strong growth experienced by products that address age-related ailments, such as glucosamine in vitamins and dietary supplements recommended for joint health, and analgesics, such as aspirin, driven by low-dose ASA recommended for prevention of heart attacks and stroke, problems that are more likely to strike the elderly. While the growing number of older Canadians provide far stronger demand for prescription drugs, and prescription drugs also benefit from the fast pace of product development, the tendency of many elderly people increasingly to turn to preventive care and self-medication, whenever possible, helps boost sales of over-the-counter products.
Vitamins and Dietary Supplements Face Weak Demand and New Regulations
Although Canada has seen an increase in demand for natural and organic products, this trend has provided little relief for vitamins and dietary supplements, many of which have continued to decline, due to weak demand and new strict regulations. Herbal supplements in particular are facing hard times. Canadians, especially older people, are concerned about product safety and mistrust product claims. Furthermore, continuous product warnings and recalls issued by Health Canada, albeit at a lower rate than early in the review period, do not provide good publicity for the products.
Drugstores Going Strong and Lead Distribution of OTC Drugs
Drugstores remain the leading distribution channel for OTC medications in Canada. This is due to the fact that many Canadians seek professional pharmacists' advice on the use and side effects of medications, as well as to the regulations set by Health Canada that require many drugs to be distributed through pharmacies. Also encouraging more purchases at drugstores are retailers' efforts to expand services and product lines, including those that are non-health related (beauty care first and foremost).
Canadians Are Slow to Embrace Internet Sales of Medications
Internet sales of OTC drugs remain slow and small, in spite of the rising number of Canadians shopping on-line. Canadians are not sure about the safety of the drugs sold on-line and the reliability of the retailers. Further contributing to consumer reluctance to purchase drugs on-line are recent reports on health complications and death due to the use of drugs bought on-line, which were featured in national media. The incidents prompted warnings from the authorities cautioning Canadians about medications purchases on the Internet.
Market Consolidation Continues
Similarly to other Canadian consumer markets, the OTC market has seen increasing consolidation, as some pharmaceuticals manufacturers prefer to pursue the Rx market, while others are happily expanding their OTC product portfolio to increase their market reach. A recent example is McNeil Consumer Healthcare, a division of Johnson & Johnson, and its purchase of Pfizer's OTC division – a move that propelled McNeil Consumer Healthcare to the top spot in the Canadian OTC market in NBO terms, and gave the company a significant chunk of Canadian OTC sales.
Table of contents
OTC HEALTHCARE IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Ageing and Longer Living Canadians Spend on Medical Good and Services
Vitamins and Dietary Supplements Face Weak Demand and New Regulations
Drugstores Going Strong and Lead Distribution of OTC Drugs
Canadians Are Slow to Embrace Internet Sales of Medications
Market Consolidation Continues
KEY TRENDS AND DEVELOPMENTS
Slow Pace of OTC Product Development and Competition from Prescription Drugs
Growing Cohort of Older and Longer Living Canadians Help Push Sales
Difficult Operating Environment for Natural Health Products
Drugstores Lead the Distribution and Sales of OTC
Rise in the Internet Shopping Has a Little Impact on Sales of OTC in Canada
Market Consolidation Continues
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2001-2006
Table 2 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 5 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 6 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 12 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
APOTEX INC - OTC HEALTHCARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Apotex Inc: Key Facts
Summary 3 Apotex Inc: Operational Indicators 2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CE JAMIESON & CO LTD - OTC HEALTHCARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 CE Jamieson & Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 CE Jamieson & Co Ltd: Competitive Position 2006
CV TECHNOLOGIES INC - OTC HEALTHCARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 CV Technologies Inc: Key Facts
Summary 7 CV Technologies Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 CV Technologies Inc: Competitive Position 2006
PHARMASCIENCE INC - OTC HEALTHCARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Pharmascience Inc: Key Facts
Summary 10 Pharmascience Inc: Operational Indicators 2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Pharmascience Inc: Competitive Position 2006
SWISS HERBAL REMEDIES LTD - OTC HEALTHCARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Swiss Herbal Remedies Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Swiss Herbal Remedies Ltd: Competitive Position 2006
ANALGESICS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Analgesics by Subsector: Value 2001-2006
Table 14 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 15 Herbal vs Standard Topical Analgesics 2001/2006
Table 16 Analgesics Company Shares by Retail Value 2002-2006
Table 17 Analgesics Brand Shares by Retail Value 2003-2006
Table 18 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 22 Sales of Decongestants by Type: Value 2001-2006
Table 23 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 33 Herbal vs Standard Digestive Remedies 2001/2006
Table 34 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 35 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 40 Herbal vs Standard Medicated Skin Care 2001/2006
Table 41 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 42 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 43 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 44 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 49 Sales of Vitamins by Type: Value 2001-2006
Table 50 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 51 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 52 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 53 Vitamins Brand Shares by Retail Value 2003-2006
Table 54 Sales of Dietary Supplements by Type: Value 2001-2006
Table 55 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 56 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 58 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 59 Number of Smokers by Gender 2001-2006
SECTOR DATA
Table 60 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 61 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 62 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 63 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN CANADA
OVERVIEW
SECTOR DATA
Table 66 Sales of Eye Care by Subsector: Value 2001-2006
Table 67 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 68 Eye Care Company Shares by Retail Value 2002-2006
Table 69 Eye Care Brand Shares by Retail Value 2003-2006
Table 70 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN CANADA
OVERVIEW
ADULT MOUTHCARE IN CANADA
OVERVIEW
CALMING AND SLEEPING PRODUCTS IN CANADA
OVERVIEW
WOUND TREATMENTS IN CANADA
OVERVIEW
SECTOR DATA
Table 72 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 73 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 74 Wound Treatments Company Shares by Retail Value 2002-2006
Table 75 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 77 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EMERGENCY CONTRACEPTION IN CANADA
OVERVIEW
SECTOR DATA
Table 78 Sales of Emergency Contraception by Subsector: Value 2001-2006
Table 79 Sales of Emergency Contraception by Subsector: % Value Growth 2001-2006
Table 80 Forecast Sales of Emergency Contraception by Subsector: Value 2006-2011
Table 81 Forecast Sales of Emergency Contraception by Subsector: % Value Growth 2006-2011