OTC Healthcare in Chile
Euromonitor International's OTC Healthcare in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 89 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Chile’s OTC healthcare market maintains its positive development in 2006
The OTC healthcare market in Chile performed reasonably well in 2006, with current value sales growth seen in all sectors. Strong current value growth in developing sectors such as vitamins and dietary supplements, calming and sleeping products and NRT smoking cessation aids helped to offset slower advances in more mature sectors like wound treatments, ear care and medicated skin care.
Price competition intensifies in the chemists/pharmacies channel
OTC healthcare distribution in Chile continued to be dominated by the chemists/pharmacies channel in 2006. The three main chains within this channel are Cruz Verde, Farmacias Ahumada and SalcoBrand. Towards the end of the review period, competition between these three chains intensified, with each using new discounting strategies to gain customers. Previously, main strategy was to give discounts on certain days of the week, for instance 25% off on medications purchased on Tuesdays. However, this did not always change the behaviour of consumers, who cannot plan ahead for all OTC healthcare purchases. If someone has a headache on Sunday, for example, they are not going to wait until Tuesday to buy aspirin. Farmacias Ahumada led the way to a new strategy in 2006 by promoting itself as offering low prices every day. Cruz Verde meanwhile began offering a 25% discount on a smaller list of medications, focusing on products that people use for prolonged periods of time such as allergy medications and hormonal birth control. Competition within chemists/pharmacies was also heightened in 2006 with the entry of two Mexican chains, Dr. Simi and Dr. Ahorro, which focus on low-priced generics.
NRT smoking cessation aids shows the most dynamic development
NRT smoking cessation aids showed the fastest current value sales growth of any OTC healthcare sector in 2006, thanks in part to the introduction of a new law regulating the sale and packaging of tobacco products in Chile. This law prohibited smoking in most public buildings, and also compelled manufacturers to feature stronger health warnings on cigarette packages. While the law had less of an impact than the government had hoped, it did encourage some Chileans to try to quit smoking. As a result, more people turned to NRT gum and patches products, the only type available in the country, to help them kick the habit.
Laboratorio Chile maintains the lead in a relatively fragmented market
OTC healthcare in Chile remained relatively fragmented at the end of 2006, with no one company holding a market value share of more than 10%. Laboratorio Chile SA was the market leader, followed closely by Bayer SA. While the top two companies were multinationals (Laboratorio Chile belongs to Ivax Corp), domestic companies rounded out the top five. Laboratorio Maver Ltda was the top ranked domestic player, finishing in third place overall thanks mainly to the strength of its Tapsín brand in analgesics and cough, cold and allergy (hay fever) remedies.
Healthier living trends will support a positive performance over 2006-2011
While some sectors are expected to display increasing maturity, taken as a whole Chile’s OTC healthcare market will continue to demonstrate moderate constant value growth over the forecast period. Trends towards healthier living should drive demand for OTC healthcare products of all types, with vitamins and dietary supplements and NRT smoking cessation aids expected to be among the main beneficiaries.
Table of contents
OTC HEALTHCARE IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Chile’s OTC healthcare market maintains its positive development in 2006
Price competition intensifies in the chemists/pharmacies channel
NRT smoking cessation aids shows the most dynamic development
Laboratorio Chile maintains the lead in a relatively fragmented market
Healthier living trends will support a positive performance over 2006-2011
KEY TRENDS AND DEVELOPMENTS
Despite a trend towards healthier lifestyles, many goals are not being met
Chile’s aging population will spur demand for OTC healthcare products
Competition intensifies in the chemists/pharmacies channel
Multiple retailers lobby for OTC healthcare distribution reforms
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
Consumer Expenditure on Health Goods and Medical Services
Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
LABORATORIO GARDEN HOUSE SA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Laboratorios Garden House SA: Key Facts
Summary 3 Laboratorios Garden House SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Laboratorios Garden House SA: Competitive Position 2006
LABORATORIO MAVER LTDA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Laboratorio Maver Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Laboratorio Maver Ltda: Competitive Position 2006
LABORATORIOS ANDRóMACO SA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Laboratorios Andrómaco SA: Key Facts
Summary 8 Laboratorios Andrómaco SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 9 Laboratorios Andrómaco SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Laboratorios Andrómaco SA: Competitive Position 2006
LABOROTORIOS SAVAL SA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Laboratorios Saval SA: Key Facts
Summary 12 Laboratorios Saval SA Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Laboratorios Saval SA: Competitive Position 2006
ANALGESICS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2001-2006
Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 14 Herbal vs Standard Topical Analgesics 2001/2006
Table 15 Analgesics Company Shares by Retail Value 2002-2006
Table 16 Analgesics Brand Shares by Retail Value 2003-2006
Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 21 Sales of Decongestants by Type: Value 2001-2006
Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 32 Herbal vs Standard Digestive Remedies 2001/2006
Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 48 Sales of Vitamins by Type: Value 2001-2006
Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 52 Vitamins Brand Shares by Retail Value 2003-2006
Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2001-2006
SECTOR DATA
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2001-2006
Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 67 Eye Care Company Shares by Retail Value 2002-2006
Table 68 Eye Care Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
ADULT MOUTHCARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CALMING AND SLEEPING PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
WOUND TREATMENTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011