OTC Healthcare in Chile
Euromonitor International's OTC Healthcare in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 83 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
2008 growth similar to the average for the review period
The OTC healthcare market in 2008 recorded growth that was similar to the average for the review period. While in more mature ranges such as analgesics and wound treatments, volume growth slowed, value growth for the market was still quite strong as high inflation had an effect on prices. Several less developed sectors, such as vitamins and dietary supplements and nicotine replacement products continued to see dynamic, double-digit growth.
Anti-smoking policies lead to growth in NRT smoking cessation aids
Nicotine replacement therapy continued to outpace other sectors as it has in recent years. The government has taken a hard stance against smoking, requiring strong labelling about the dangers of smoking and severely restricting the locations where people are allowed to smoke. Therefore, more Chileans have shown an interest in stopping smoking with nicotine replacement therapies proving a popular method.
Arcor and Laboratorio Chile contend for the lead
The OTC market was characterised by a wide number of participants, many of which are niche players with a presence in a limited number of sectors. The most important pharmaceutical company was Laboratorio Chile, which, by contrast, was present in most sectors of the OTC healthcare industry with well-recognised brands as well as generic products. Due to the popularity of medicated confectionery, packaged food company Arcor SAIC Unidal Chile took over the lead from Laboratorio Chile in 2008.
Pharmacies/drugstores maintain its stranglehold in distribution
Since most products in OTC healthcare are only permitted to be sold in pharmacies and drugstores, these outlets accounted for a substantial percentage of sales. While chemists/parapharmacies had been losing ground to parapharmacies/drugstores in recent years, this trend stopped, with the breakout between the two formats remaining roughly the same. According to some industry sources, after years of investing heavily in drugstore format stores, which sell a wide variety of other products such as food and cosmetics, they are starting to develop more outlets that focus on selling medications, as these are smaller and less expensive to operate.
The economy is expected to affect the market over the forecast period
The global financial crisis is beginning to have an effect on the Chilean market. OTC medications are a necessity for many people, especially those who suffer from chronic conditions such as allergies, therefore the impact is likely to be somewhat less severe than in other areas of the economy, such as durable goods. Nevertheless, consumers concerned about their financial situation are expected to be quite price sensitive in the next few years and look for ways to save money, such as stocking up during sales or buying generic products. By 2011, the economic climate is expected to pick up again and prospects for OTC healthcare sales will be brighter.
Table of contents
OTC HEALTHCARE IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
2008 growth similar to the average for the review period
Anti-smoking policies lead to growth in NRT smoking cessation aids
Arcor and Laboratorio Chile contend for the lead
Pharmacies/drugstores maintain its stranglehold in distribution
The economy is expected to affect the market over the forecast period
KEY TRENDS AND DEVELOPMENTS
Independent pharmacies continue to come under pressure from chains
New attempt to liberalise sales of medications
Generics/private label expected to gain popularity due to the economy
Price fixing scandal plagues the OTC healthcare industry
High levels of stress lead to growth in some sectors
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
LABORATORIO GARDEN HOUSE SA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
Key Facts
Summary 2 Laboratorio Garden House SA Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Laboratorio Garden House SA: Competitive Position 2008
LABORATORIO MAVER LTDA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
Key Facts
Summary 4 Laboratorio Maver Ltda: Key Facts
Company Background
ProduCtion
Competitive Positioning
Summary 5 Laboratorio Maver Ltda: Competitive Position 2008
LABORATORIO RECALCINE SA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
Key Facts
Summary 6 Laboratorio Recalcine SA: Key Facts
Company Background
Production
Summary 7 Laboratorio Recalcine SA: Production Statistics 2008
Competitive Positioning
Summary 8 Laboratorio Recalcine SA: Competitive Position 2008
LABORATORIOS ANDRóMACO SA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
Key Facts
Summary 9 Laboratorios Andrómaco SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Laboratorios Andrómaco SA: Competitive Position 2008
LABORATORIOS SAVAL SA - OTC HEALTHCARE - CHILE
STRATEGIC DIRECTION
Key Facts
Summary 11 Laboratorios Saval SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Laboratorios Saval SA: Competitive Position 2008
ANALGESICS IN CHILE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2003-2008
Table 13 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 14 Herbal vs Standard Topical Analgesics 2003-2008
Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 16 Analgesics Company Shares by Value 2004-2008
Table 17 Analgesics Brand Shares by Value 2005-2008
Table 18 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHILE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 22 Sales of Decongestants by Type: Value 2003-2008
Table 23 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN CHILE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 33 Herbal vs Standard Digestive Remedies 2003-2008
Table 34 Digestive Remedies Company Shares by Value 2004-2008
Table 35 Digestive Remedies Brand Shares by Value 2005-2008
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN CHILE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 41 Medicated Skin Care Company Shares by Value 2004-2008
Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
Table 43 Acne Treatments Brand Shares by Value 2005-2008
Table 44 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
EYE CARE IN CHILE
SECTOR DATA
Table 47 Sales of Eye Care by Subsector: Value 2003-2008
Table 48 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 49 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 50 Eye Care Company Shares by Value 2004-2008
Table 51 Eye Care Brand Shares by Value 2005-2008
Table 52 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 53 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
ADULT MOUTH CARE IN CHILE
HEADLINES
SECTOR DATA
Table 54 Sales of Adult Mouth Care: Value 2003-2008
Table 55 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 56 Adult Mouth Care Company Shares by Value 2004-2008
Table 57 Adult Mouth Care Brand Shares by Value 2005-2008
Table 58 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 59 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN CHILE
SECTOR DATA
Table 60 Sales of Calming and Sleeping Products: Value 2003-2008
Table 61 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 62 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 63 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 64 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 65 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN CHILE
SECTOR DATA
Table 66 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 67 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 68 Wound Treatments Company Shares by Value 2004-2008
Table 69 Wound Treatments Brand Shares by Value 2005-2008
Table 70 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 71 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION IN CHILE