OTC Healthcare in Colombia
Euromonitor International's OTC Healthcare in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 116 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
OTC healthcare market continues to expand
2007 saw another year of positive growth in the Colombian OTC healthcare industry. A strong national economy, consumers’ willingness to self-medicate and the ever-growing health and wellness trend were the key drivers of growth. Most comparatively developed areas of the market, such as analgesics and cough, cold and allergy (hay fever) remedies, saw a steady performance, while the industry’s overall sales were helped by strong increases in sales of vitamins and dietary supplements. The success of vitamins and dietary supplements represented one of the greatest markers of the prevalence of the health and wellness trend in Colombia.
Dietary supplements gain further acceptance among consumers
Colombians are increasingly turning to dietary supplements to augment their diets and improve their general health. In addition to maintaining general health, Colombians use dietary supplements to treat – and increasingly to prevent – specific health problems. The most common dietary supplements are used for the maintenance of the immune system, bone health, mental health and beauty. The product offering in the environment is increasing quickly, and consumers have more options from both store-based retailers and non-store retailers, especially direct sellers.
Fragmentation erodes leading multinationals’ value shares
Laboratorios Wyeth Inc retained its leadership of the Colombian OTC healthcare market at the end of the review period. However, its value share decreased slightly amid increased competition from smaller players. The multinationals GlaxoSmithKline de Colombia and Bayer de Colombia SA experienced similar results, each still occupying a strong position, but with a dwindling value share. The expanded offering of generic products and other more affordable alternatives, especially from Colombian producers, is leading to greater fragmentation. The expansion of vitamins and dietary supplements is also opening the door to non-traditional players.
OTC healthcare products thrive on diversity in distribution channels
Colombians purchase their OTC healthcare products at a variety of locations, representing growth opportunities for a number of retail channels. In 2007, healthfood stores and parapharmacies/drugstores were two beneficiaries of the expanding market. Healthfood stores were especially important for the sales of dietary supplements, and parapharmacies/drugstores focused on traditional OTC healthcare products. Despite the growth these channels experienced, supermarkets remained the most important channel for the industry. Outside non-store channels, direct seller played a major role, as many vitamins and dietary supplements are available through such channels.
Growth rates to moderate over forecast period
The OTC healthcare industry will continue to expand over the forecast period, but at a less-impressive rate than in 2007. The Colombian economy is expected to continue its impressive growth, but at less remarkable levels. Several mature areas in the OTC industry will face stagnation and almost all products will face strong competition from cheaper products from generics producers and other low-cost manufacturers. Strong competition will limit growth in value terms.
Table of contents
OTC HEALTHCARE IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC healthcare market continues to expand
Dietary supplements gain further acceptance among consumers
Fragmentation erodes leading multinationals’ value shares
OTC healthcare products thrive on diversity in distribution channels
Growth rates to moderate over forecast period
KEY TRENDS AND DEVELOPMENTS
Generics and other low-cost offerings challenge market leaders
Consumers increasingly comfortable with OTC healthcare products
Combination and value-added products help drive retail value growth
Distribution trends encourage OTC healthcare growth
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007
Table 2 Life Expectancy at Birth 2002-2007
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007
Table 5 OTC Healthcare Company Shares by Value 2003-2007
Table 6 OTC Healthcare Brand Shares by Value 2004-2007
Table 7 Penetration of Private Label by Sector 2003-2007
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
FARMA DE COLOMBIA SA, GRUPO - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Grupo Farma de Colombia SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Grupo Farma de Colombia SA: Competitive Position 2007
LAFRANCOL SA - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lafrancol SA: Key Facts
Summary 5 Lafrancol SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Lafrancol SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Lafrancol SA: Competitive Position 2007
OMNILIFE MANUFACTURA DE COLOMBIA LTDA - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Omnilife Manufactura de Colombia Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Omnilife Manufactura de Colombia Ltda: Competitive Position 2007
PROCAPS SA, LABORATORIOS - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Laboratorios Procaps SA: Key Facts
Summary 11 Laboratorios Procaps SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Laboratorios Procaps SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Laboratorios Procaps SA: Competitive Position 2007
TECNOQUíMICAS SA - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Tecnoquímicas SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Tecnoquímicas SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Tecnoquímicas SA: Competitive Position 2007
ANALGESICS IN COLOMBIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2002-2007
Table 13 Sales of Analgesics by Subsector: % Value Growth 2002-2007
Table 14 Herbal vs Standard Topical Analgesics 2002-2007
Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2007
Table 16 Analgesics Company Shares by Value 2003-2007
Table 17 Analgesics Brand Shares by Value 2004-2007
Table 18 Forecast Sales of Analgesics by Subsector: Value 2007-2012
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2007-2012
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COLOMBIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2002-2007
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2002-2007
Table 22 Sales of Decongestants by Type: Value 2002-2007
Table 23 Sales of Decongestants by Type: % Value Growth 2002-2007
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2002-2007
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2002-2007
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2002-2007
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2003-2007
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2004-2007
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2007-2012
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2007-2012
DIGESTIVE REMEDIES IN COLOMBIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2002-2007
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2002-2007
Table 33 Herbal vs Standard Digestive Remedies 2002-2007
Table 34 Digestive Remedies Company Shares by Value 2003-2007
Table 35 Digestive Remedies Brand Shares by Value 2004-2007
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2007-2012
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2007-2012
MEDICATED SKIN CARE IN COLOMBIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2002-2007
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2002-2007
Table 40 Herbal vs Standard Medicated Skin Care 2002-2007
Table 41 Acne Treatments by Format: % Value Breakdown 2004-2007
Table 42 Medicated Skin Care Company Shares by Value 2003-2007
Table 43 Medicated Skin Care Brand Shares by Value 2004-2007
Table 44 Acne Treatments Brand Shares by Value 2004-2007
Table 45 Hair Loss Treatments Brand Shares by Value 2004-2007
Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value 2007-2012
Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2007-2012
VITAMINS AND DIETARY SUPPLEMENTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value 2002-2007
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2002-2007
Table 50 Sales of Vitamins by Type: Value 2002-2007
Table 51 Sales of Vitamins by Type: % Value Growth 2002-2007
Table 52 Sales of Dietary Supplements by Type: Value 2002-2007
Table 53 Sales of Dietary Supplements by Type: % Value Growth 2002-2007
Table 54 Folic Acid v Other B Vitamins 2004-2007
Table 55 Dietary Supplements by Positioning 2006-2007
Table 56 Vitamins and Dietary Supplements Company Shares by Value 2003-2007
Table 57 Vitamins and Dietary Supplements Brand Shares by Value 2004-2007
Table 58 Vitamins Brand Shares by Value 2004-2007
Table 59 Dietary Supplements Brand Shares by Value 2004-2007
Table 60 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2007-2012
Table 61 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2007-2012
NRT SMOKING CESSATION AIDS IN COLOMBIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 62 Number of Smokers by Gender 2002-2007
SECTOR DATA
Table 63 Sales of Smoking Cessation Aids by Subsector: Value 2002-2007
Table 64 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2002-2007
Table 65 NRT Gum Flavours 2006-2007
Table 66 Smoking Cessation Aids Company Shares by Value 2003-2007
Table 67 Smoking Cessation Aids Brand Shares by Value 2004-2007
Table 68 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2007-2012
Table 69 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2007-2012
EYE CARE IN COLOMBIA
TRENDS
SECTOR DATA
Table 70 Sales of Eye Care by Subsector: Value 2002-2007
Table 71 Sales of Eye Care by Subsector: % Value Growth 2002-2007
Table 72 Standard Eye Care by Type 2007
Table 73 Eye Care Company Shares by Value 2003-2007
Table 74 Eye Care Brand Shares by Value 2004-2007
Table 75 Forecast Sales of Eye Care by Subsector: Value 2007-2012
Table 76 Forecast Sales of Eye Care by Subsector: % Value Growth 2007-2012
EAR CARE IN COLOMBIA
TRENDS
SECTOR DATA
Table 77 Sales of Ear Care: Value 2002-2007
Table 78 Sales of Ear Care: % Value Growth 2002-2007
Table 79 Ear Care Company Shares by Value 2003-2007
Table 80 Ear Care Brand Shares by Value 2004-2007
Table 81 Forecast Sales of Ear Care: Value 2007-2012
Table 82 Forecast Sales of Ear Care: % Value Growth 2007-2012
ADULT MOUTH CARE IN COLOMBIA
TRENDS
SECTOR DATA
Table 83 Sales of Adult Mouth Care: Value 2002-2007
Table 84 Sales of Adult Mouth Care: % Value Growth 2002-2007
Table 85 Adult Mouth Care Company Shares by Value 2003-2007
Table 86 Adult Mouth Care Brand Shares by Value 2004-2007
Table 87 Forecast Sales of Adult Mouth Care: Value 2007-2012
Table 88 Forecast Sales of Adult Mouth Care: % Value Growth 2007-2012
CALMING AND SLEEPING PRODUCTS IN COLOMBIA
TRENDS
SECTOR DATA
Table 89 Sales of Calming and Sleeping Products: Value 2002-2007
Table 90 Sales of Calming and Sleeping Products: % Value Growth 2002-2007
Table 91 Calming and Sleeping Products Company Shares by Value 2003-2007
Table 92 Calming and Sleeping Products Brand Shares by Value 2004-2007
Table 93 Forecast Sales of Calming and Sleeping Products: Value 2007-2012
Table 94 Forecast Sales of Calming and Sleeping Products: % Value Growth 2007-2012
WOUND TREATMENTS IN COLOMBIA
TRENDS
SECTOR DATA
Table 95 Sales of Wound Treatments by Subsector: Value 2002-2007
Table 96 Sales of Wound Treatments by Subsector: % Value Growth 2002-2007
Table 97 Wound Treatments Company Shares by Value 2003-2007
Table 98 Wound Treatments Brand Shares by Value 2004-2007
Table 99 Forecast Sales of Wound Treatments by Subsector: Value 2007-2012
Table 100 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2007-2012